Month: July 2021

Toyota, a top Olympics sponsor, has pulled its Games-related TV ads for Japanese television just days before the Tokyo Olympics begin amid a Covid-19 surge in Japan–but NBCUniversal said all of its U.S. advertising partners, including Toyota, remain committed to the event. On Monday morning, Toyota said it would no longer air any Summer Games-related…

The digital advertising sector is in constant flux, whether through new data regulations or major technology firms changing how they collect and use data to drive advertising. Amid all those changes, The Trade Desk (TD) is seeing ever-growing demand for its first-party data offering that is free from Google, Facebook or Apple’s ecosystems. It is…

Stigma surrounding reproductive health is an ongoing issue. For many, it can turn seemingly simple tasks like managing period symptoms or seeking a diagnosis for recurring issues into a painful and ostracizing process. Organizations like The Pill Club are working to change that. In a poll conducted by the company via social media, 46% of…

After more than 100 years of being sold alongside sporting goods competitors, and living in the shadows of retail giants like Dick’s and the fallen Modell’s, the Super Bowl’s only football manufacturer is ready to claim its own offline territory. Top line Wilson Sporting Goods opened its first retail store on July 15 in Chicago,…

The U.S. is No. 1 in a lot of arenas, but it isn’t first when it comes to health. In light of newfound public health concerns brought on by the pandemic, American pharmaceutical company Eli Lilly is asking consumers to engage in dialogue about the country’s overall well-being. In Lilly’s first corporate campaign, the brand…

K-pop giants BTS are starring in the first ever worldwide dance challenge on YouTube Shorts. Starting Friday (July 23) and running through Saturday, Aug. 14, BTS fans can create 15-second YouTube Shorts videos directly via the Google-owned video site’s mobile application, sharing their takes on the moves in the group’s video for “Permission to Dance,”…

Personalization is more than an advertising industry buzzword–it is one of the most common goals of modern marketers. But the term’s meaning isn’t quite so clear. To many, it is even elusive. So, what does “personalization” mean? Is it about: Addressing your customers by their first name? Collecting explicitly expressed preferences and treating them accordingly?…

Enterprise platform Workplace From Facebook kicked off its new Workplace Customer Referral Program Monday in Australia, Canada, New Zealand, the U.K. and the U.S. Global lead, client experience programs and Workplace for Good Anahid Basmajian wrote in a blog post, “Since launching in 2016, we’ve been humbled by the number of customers that refer Workplace…

WhatsApp introduced a new feature Monday to help user eliminate the fear of missing out–missing out on group calls that their friends and family have already started. The Facebook-owned messaging application’s new joinable calls feature enables people to join calls even if they missed the initial ring that started the call, as well as to…

At a time when federal regulators and consumer advocacy groups are eyeing break-ups of the industry’s biggest media conglomerates, ad executives overwhelmingly deem media industry consolidation to be
a good thing for the industry, as well as for advertisers.