Behind 3 Winning Ideas from Emerging Creatives at D&AD New Blood 2021

Each year the D&AD New Blood Awards offer a glimpse of where the industry is headed by showcasing some of the brightest emerging creative talent from around the world. Entrants to the awards must respond to briefs from real brands and are judged by industry professionals. Their goal is to kick-start their careers in advertising…

How The Secret Service Tapped An Ad Tech Startup To Drive Recruitment

In October, the United States Secret Service launched a recruitment drive to more than double the number of its special agents and uniformed officers between the ages of 24 and 37. The organization tapped its media agency, Atlanta-based JacobsEye, to run the campaign, which included pre-roll and mid-roll video ads on YouTube as well asContinue reading »

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Sports Media Brand Togethxr Eyes Its Olympic Moment

As a company founded by four Olympians, it should come as no surprise that the sports media brand Togethxr has oriented much of its most anticipated new content around the upcoming Olympic Games in Tokyo. And given the early appetite from advertisers, expectations are high. The publisher, which launched officially in early March, is using…

77% of Americans Think Its on CPG Brands to Make Sure Their Packaging Get Recycled

Experts estimate that roughly 8 million metric tons of plastic makes its way into the ocean every year–and that by 2050, there’ll be more plastic than fish in the water. So whose fault is it? There’s no easy answer to that question, of course. But to find out how consumers feel about it, Adweek teamed…

What’s the ‘New Normal’ for New Business Pitches?

The advertising landscape is ever in flux, but never more so than during the last two years. And as the industry slowly returns to business as usual, the demand for modern, relevant and effective marketing communications services has soared, leading to a record number of pitches. But what has changed in the never-ending chase for…