It’s been quite a 40-year run for the designer Michael Kors and his namesake fashion label, so what better way to celebrate than by tapping fashion icon Naomi Campbell to star in its latest print ads? The campaign, set in New York’s theater district, depicts a cast of glamorous women clad in designs from the…
National Linear TV Ads Up 9% in 1H 2021, Impressions 6% Lower
Much of the ad dollar gain in the first half of this year was due to the return of big sports TV programming, absent a year ago due the pandemic.
AT&T Doubles Down on AR and Cloud Gaming in Effort to Get Consumers Excited About 5G
With more Americans than ever now connected to some form of 5G, AT&T is rolling out a slew of new partnerships aimed at showing off the range of entertainment and consumer tech those connections can power. At an event in New York, the telecom unveiled a series of deals with companies like Facebook’s augmented reality…
Adelaide Raises $2 Million From Angel Backers To Develop Its Attention-Based Ad Metric
The online ad tech startup Adelaide raised $2 million its first investment round from a crew of industry angel investors to build out its attention-based advertising currency, the Attention Unit [AU], as an alternative to campaigns determined primarily by viewability. Adelaide’s AU factors in the context of the ad placement and the likelihood that the… Continue reading »
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RevenueCat’s Barnard On The Simmering Apple-Developer Feud
“The Sell Sider” is a column written from the perspective of the sell side of the digital media community. App creator-turned-developer advocate David Barnard’s career trajectory is one typical of Apple’s App Store, but also exceptional to the App Store. A recording engineer with no software expertise, Barnard built a profitable stable of mobile apps,… Continue reading »
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Comscore Pumps Up New OOH Measurement Service, Signs GSTV
A year after Nielsen left the field of digital out-of-home media measurement, one of the field’s highest profile suppliers, GSTV, has signed with Comscore to utilize its fledgling place-based media
audience measurement service.
audience measurement service.
Discovery, YouTube Ink European On-Demand Content, Ad Partnership For Tokyo Olympics
The deal is designed to showcase the games offering on the company’s Discovery+ and Eurosport services.
Privacy and the Intersection of Ethics From a Data Perspective
When I meet someone new, I may choose to share personal details about myself and my life in an effort to connect. I may reveal that I live in Toronto; that I love cycling and yoga; that I enjoy spending time on Instagram and LinkedIn. But in all of these instances, I only reveal what…
Reddit: How to Delete a Draft Post
The Reddit mobile application allows users to save their posts as drafts so tthat hey can continue working on them later on. If you’ve saved a post as a draft but later decide that you no longer want to post it, our guide will show you how to delete the draft from your profile. Note:…
How Small Brands Turn Customer Feedback Into Marketing Strategies
The customer is always right. But about what, exactly? For some brands there’s never been a truer mantra, and they’re listening a little harder to get specific answers from the people they serve. This is particularly true for small and direct-to-consumer brands that want to collaborate with their clients. They want to know exactly what…