National Linear TV Ads Up 9% in 1H 2021, Impressions 6% Lower
AT&T Doubles Down on AR and Cloud Gaming in Effort to Get Consumers Excited About 5G
Adelaide Raises $2 Million From Angel Backers To Develop Its Attention-Based Ad Metric
The online ad tech startup Adelaide raised $2 million its first investment round from a crew of industry angel investors to build out its attention-based advertising currency, the Attention Unit [AU], as an alternative to campaigns determined primarily by viewability. Adelaide’s AU factors in the context of the ad placement and the likelihood that the… Continue reading »
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RevenueCat’s Barnard On The Simmering Apple-Developer Feud
“The Sell Sider” is a column written from the perspective of the sell side of the digital media community. App creator-turned-developer advocate David Barnard’s career trajectory is one typical of Apple’s App Store, but also exceptional to the App Store. A recording engineer with no software expertise, Barnard built a profitable stable of mobile apps,… Continue reading »
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Comscore Pumps Up New OOH Measurement Service, Signs GSTV
audience measurement service.