“Search engines” was the No. 1 trending topic among brands in recent weeks, signaling an intent to derive insights from search efforts in order to optimize one’s online marketing efforts to the
fullest degree possible.
fullest degree possible.
Will the Stagwell/MDC Partners Merger Ever Happen?
At this point, Stagwell Media and Indaba Capital Management should just battle it out via pay-per-view. Once again the two sides are fighting over the proposed combination of Stagwell’s operating business with MDC Partners, with each side entrenched in its own stance. One of MDC Partners Inc.’s largest shareholders, Indaba has been opposed to the…
The Rocket Billionaire Who Hated Space Tourism
Plus: a lifelong love of the cosmos, future dispatches from West Texas, and routinely unprecedented weather events.
Why OOH Is Essential for Ad Strategies in 2021 as Brands Recover From the Pandemic
Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Intersection’s Esther Raphael describes the role of OOH advertising in reaching city dwellers throughout and after the pandemic. Below, she exemplifies the initiatives that met consumers every step of the…
Reddit: How to Edit a Draft Post
The Reddit mobile application allows users to save their posts as drafts so that if they’re interrupted in the middle of creating a post, they don’t have to start the post again from scratch when they return to the app later on. Once you save a post as a draft in the Reddit app, our…
Local OTT/CTV Ad Sales: Spending Grows, But Not For Every Marketer
Rising efforts around local TV stations streaming/OTT businesses continue at a steady pace — but still far less than local advertisers invest when it comes to social-media spending.
Closing The Loop On Amazon, With Larry Harris
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Amazon’s search algorithm uses a bunch of different signals to rank products on its landing pages, including depth of product inventory, product page richness and paid media effectiveness. It’s not unlike Google, except that all those signals result… Continue reading »
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Pearls Before Swine by Stephan Pastis for Fri, 16 Jul 2021
Dilbert by Scott Adams for Fri, 16 Jul 2021
Can a Foam Party Change the World? Sustainable Household Brand Method Hopes So
Everyone loves soapy bubbles, and while a cloud of them moving slowly down a New York street to engulf the public should be a moment from a horror movie, in this ad it prompts joy and celebration. The campaign in question is designed to promote laundry, home cleaning and personal care product company Method and…