Facebook Takes Action vs. Iran-Based Hacker Group

Facebook took steps to put some cracks in Iran-based hacker group Tortoiseshell. Director of threat disruption David Agranovich and head of cyber espionage investigations Mike Dvilyanski said in a Newsroom post Thursday that the group had previously focused on the information technology industry in the Middle East, but it had been expanding its malicious activity…

Facebook Makes Strides in Boosting Black, Latinx, Underrepresented Workforce

Facebook shared an update Thursday on its efforts to better support communities of color, women, members of the LGBTQ+ community and others through education, employment and increasing economic opportunities. The company set three goals to increase representation in its workforce by 2024: Double the number of women employees globally and double the number of Black…

Absolut’s #MixResponsibly Campaign Honors the Reluctance to Resume Socializing

Social distancing and masking restrictions may have eased across the U.S., but that doesn’t mean everyone is ready to abandon the practices they adopted during the pandemic. A new #MixResponsibly summer campaign from Pernod Ricard’s vodka brand Absolut encourages communicating openly with friends about your expectations for in-person interactions to make the transition as smooth…

5 Ways to Keep Professional Relationship-Building Casual

As marketers grow in their careers, their “digital” Rolodex grows extensively–LinkedIn invites start rolling in, emails are exchanged, and connections form. But after intros are made, what comes next? How does one foster meaningful professional relationships that don’t feel forced and truly connect without having to send a formal calendar invite? We asked these successful…

NBC Shelves Law & Order Spinoff Series in Fall Premiere Plans

Hours after ABC announced its fall schedule, NBC has detailed the premiere dates for its own franchise-heavy fall plans, which come with a few notable tweaks. The biggest change is the network’s decision not to move forward with Law & Order spinoff series Law & Order: For the Defense, which had been planned for Thursday…

Take a Big Whiff of I Can’t Believe It’s Not Butter’s Faux Perfume Ad

I Can’t Believe It’s Not Butter has a history of embracing the fun side of cooking and advertising alike by creating inventive parodies and urging consumers to have fun with the brand. This time, it’s setting its sights on perfume ads for the #NotButterSummer. The platform continues I Can’t Believe It’s Not Butter’s longstanding commitment…

Women Now Make Up 43.7% of Twitter’s Global Workforce

Twitter released its Inclusion & Diversity Report for the second quarter of 2021 Thursday, highlighting progress in its diversity, equity and inclusion efforts and changes in how the company supports leaders of its business resource groups. The company said women now make up 43.7% of its global workforce, including 29.2% of technical roles and 37.7%…

The Power of Women in Executive Boardrooms

While progress has been made over the last several decades, boardrooms–especially among the most influential and high-value companies–are still overwhelmingly white and male. At Adweek’s Women Trailblazers virtual summit this week, The Female Quotient CEO Shelley Zalis sat down with three women business executives who serve on nonprofit and for-profit boards shared some of the…