Loyalty program Marriott Bonvoy teamed up with Pinterest on a pilot and personalized experience at two storefronts in New York’s Soho area that guides Pinners through an immersive in-application quiz. They are asked four questions to determine their preferences on destinations, experiences and travel styles, after which a personalized board is created, giving Pinners the…
The Climate-Change Agenda Goes Out With a Bang
Xandr and Turner Sports Team Up on Sponsorship Marketplace
Turner Sports and Xandr are taking the wraps off a new sports sponsorship marketplace aimed at meeting the growing demand for premium sports video content. The marketplace offers advertisers a single place to buy specific audiences over premium live and on-demand video across all of Turner Sports’ owned and operated digital channels and properties, including…
Dear Brands: Your Privacy Policy Probably Needs an Update
Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Rishad Tobaccowala shares his weekly newsletter–his views on the matter of privacy and why privacy matters. Over the next few years, privacy will grow increasingly more important than it is…
Virgin Media’s New Spot Pays Homage to the UK’s Underground Jungle Scene
British telco Virgin Media has taken a more emotional direction in its advertising as of late, a trick that has not always been easy for utility brands to pull off. Its new ad, created by Adam & Eve/DDB, is about the power of music to bring people together. While that’s not a new sentiment, the…
Reddit’s Best Sort Now Populated By Machine Learning Algorithms
Reddit rolled out an improved Best sort for the home feeds of mobile Redditors that uses machine learning algorithms to “constantly evolve and improve what posts you see.” The platform’s old Best sort relied on the age of a post, downvotes, time spent in a community and upvotes to determine which posts to show users….
Publicis Acquires Retail Media Platform, Integrates With Epsilon
Publicis Groupe is moving deep into retail media, announcing the acquisition this morning of CitrusAd, a SaaS platform that optimizes advertising for brands directly within retailer websites.
Publicis Groupe Acquires CitrusAd to Build ‘Biggest Walled Garden in the World’
With the accelerated growth of ecommerce over the last two years, Publicis Groupe has strengthened its retail offering by acquiring software as a service (SaaS) platform CitrusAd, optimizing its marketing performance through retailer websites. The deal will see the Australian-based company, founded in 2017, continue to operate as a separate entity but work within data…
British Road Safety Campaign Drives 700,000 Minutes of Engagement Through Twitch
The British Government’s long-running road safety campaign “Think!” is closing in on three-quarters of a million minutes of viewing time after having taken its “Good Driver” campaign onto streaming service Twitch. The “Think!” campaign, which has been running for 21 years, was created to lower the number of deaths and injuries on Britain’s roads with…
Pew: Republican Members of Congress Post More About Asian Countries, People Than Democrats
The bulk of posts from members of Congress that mentioned China in recent years have come from a relatively small number of Republicans, according to a new analysis from Pew Research Center. Researchers from the think tank examined every Facebook post and tweet by voting members of the House of Representatives and Senate from Jan….