Month: July 2021

What your colleagues and competitors think of digital advertising’s cookieless future was revealed in AdExchanger’s latest research report on identity. On this week’s episode, we delve into the juiciest bits and key insights from the report, which is available in full to our paid members. For example: Even as the industry pins its hopes on… Continue reading »

The post The Big Story: Identity Preppers appeared first on AdExchanger.

“Opting out of the sale of personal information should be easy for consumers,” California’s attorney general states in a new guide to the privacy law.

Marketing budgets as a percentage of revenue fell to their lowest level in recent history, as CMOs continue to reprioritize channels, programs and resources.

Messenger From Facebook welcomed World Emoji Day July 17 with its introduction of Soundmojis, a new feature that enables people to share short sound clips in chats. The social network’s flagship messaging application is rolling out a Soundmoji library, giving users access to sounds such as clapping, crickets, drumroll and evil laughter, as well as…

Despite some big question marks concerning attendance, fan enthusiasm and athletic performance for the Tokyo Summer Olympic Games, Kantar this morning forecast it will set a new record for U.S. TV
advertising sales at $2.25 billion.

Previously exec VP, marketing, Schillace now oversees all on-air and off-air promotion, brand and program advertising, and strategic partnerships.

NBCU says it delivered “double-digit percent increases in volume and pricing” in upfront deal-making.

The long-awaited theatrical release of Jurassic World 3: Dominion may have been delayed until 2022, but that doesn’t mean you can’t get into the spirit a little early with Reebok’s new movie-themed apparel. Available July 30, this collaboration between Reebok and Universal Brand Development features shirts and shoes for people of all ages based on…

Twitter, which began testing full-screen ads in its Fleets messages just last month, has suddenly announced the format’s demise as of Aug. 3, saying it didn’t generate enough new users.

As part of a broader initiative supporting the return of business across the food service and hospitality industry, WPP’s Wavemaker and Hill & Knowlton units are breaking a new advertising and
influencer campaign promoting patronage at Ecolab Science Certified establishments.