Harry Potter Goes Experiential in New York, Pointing to Retail’s Future
Imagine the wind whooshing through your hair and the London mist dampening your clothes as you soar high above Big Ben on your broom battling Death Eaters, magical energy crackling from the end of your wand. Thanks to Harry Potter’s new flagship store in New York, that fantasy is now a virtual reality via one…
Don’t You Just Love Congress?
Twitter Removed 3.8M Tweets for Violating Twitter Rules in Second Half of 2020
Twitter shared its Transparency Center update covering the second half of 2020, which included new data on the number of views the most violative tweets on its platform received prior to their removal. The social network said that from July 1 through Dec. 31, 2020, impressions on violative tweets accounted for fewer than 0.1% of…
Tracee Ellis Ross’s Beauty Brand Is More Than Haircare
Tracee Ellis Ross has no intention of creating a monopoly on products for Black hair. After spending most of her life choosing from a selection of two bottles and being told to mask her natural look, Ross is just looking forward to continuing a movement. “I want there to be a shelf space that can’t…
These Female Founders Leaned Into Their Public Personas to Generate Business Buzz
Noor Tagouri has her cell phone number in her Twitter bio. Trinity Mouzon Wofford and her high-school-sweetheart-turned- business-partner are Saratoga Living’s latest power couple. Stephanie Nadi Olson, the daughter of a Syrian refugee, was inspired by her family to create an inclusive business strategy. Their common thread: blurring the lines between personal and professional life….
Eddie Bauer Will Offer Outdoor Gear for Rent
Outdoor apparel brand Eddie Bauer is partnering with rental services provider Arrive Outdoors to offer outdoor gear for rent beginning the week of July 12. According to the retailer’s website, everything from footwear and apparel to tents and backpacks is up for grabs for fees ranging from $4 per day for a pair of No…
The Newest Subaru is Too Big For its Ad Space in Clever Out-of-Home Campaign
The 2021 Subaru Ascent is the Japanese car manufacturer’s biggest SUV ever. A new OOH campaign for Subaru Canada is emphasizing just how sizable the vehicle is by pushing the boundaries of media spaces–literally. Developed by Zulu Alpha Kilo, the effort centers on a series of custom ads that are too big to fit into…
Rapper T-Pain Stars in Sitcom Parody for Lipton Tea
Florida-born rapper and frequent pitchman T-Pain adds Lipton to his growing list of brand collaborations, starring in a series of digital videos as a character who drops in unexpectedly on his extended family–for the whole summer. Good thing he brought along a boatload of cool beverages. In a parody of classic TV sitcoms from the…
OZY Fest Returns with Title Partner TikTok, Expands to Miami
Like all entertainment in 2020, OZY Media’s annual OZY Fest had to pivot to a virtual model as Covid put a major stopper on all in-person productions. This year, the outdoor event–touted as “TED meets Coachella” by festival-goers–returns with a major title partner and a brand new, second location. On October 16 and 17, OZY…