Facebook CEO Mark Zuckerberg said in a post Wednesday that Facebook and Instagram will invest more than $1 billion in creators through the end of 2022, and the social network provided more details on those commitments. Facebook said that in addition to building out its suite of creative and monetization tools for creators, the investment…
Fox Marketing EVP Gets Tubi Oversight in Promotion
The executive vice president of marketing at Fox Entertainment is getting a promotion, and it comes with marketing oversight of Fox’s ad-supported streaming platform Tubi. Top line Darren Schillace, a longtime entertainment marketing executive who joined Fox in 2017, has been promoted to president of marketing across all of Fox Entertainment, CEO Charlie Collier said…
Why Investing in Women’s Sports Is a ‘Savvy Business Decision’
Interest in women’s sports has seen explosive growth in the last several years, and leaders in the space believe the momentum is only just beginning. “I think we’re at an inflection point,” Lisa Baird, commissioner of the National Women’s Soccer League, said during a panel at Adweek’s Women’s Trailblazers event. “With our message about the…
Amazon Is Testing Customer Interest in Designer Echo Dots
Amazon’s Build It program, which debuted in February to test the waters of product development with a trio of potential connected devices, is putting a decidedly chic twist on its smart speaker. Top line This time around, the ecommerce platform is partnering with fashion designer Diane von Furstenberg to potentially produce limited edition designs for…
Open Letter From UK Ad Leaders Calls on Social Media Platforms to Stamp Out Hate Speech
Following England’s loss to Italy on penalties on Sunday during the final of the UEFA Euro 2020 Championships, the three England players who missed their kicks–Marcus Rashford, Bukayo Saka and Jadon Sancho–were met with an onslaught of racist abuse on social media, leading to government condemnation and arrests. In response, the country’s advertising leaders have…
How Boeing and Airbus Could Counter China’s Homegrown Comac Jets | WSJ
The ID Wars Have Trained Ad Buyers To Expect Deception. There’s Another Way
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Nate Woodman, founder of independent consulting firm Proof. For anyone poring over articles in AdExchanger, the news cycle around identity attracts outsized attention and share of mind. One could be… Continue reading »
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Why Do Some Crimes Increase When Airbnbs Come to Town?
Tourists neither commit nor attract crimes. But a study finds that violent offenses rose in neighborhoods where more homes were converted to short-term rentals.
Twitter Fleets to Be Sunk at Sea Aug. 3
Twitter Fleets: Born Nov. 17, 2020; died Aug. 3, 2021. The social network said Wednesday that its Snapchat-like disappearing tweets will disappear altogether Aug. 3, citing a lack of interest by users. Twitter product lead Kayvon Beykpour explained in a tweet Wednesday, “We’re winding down Fleets. We weren’t seeing the impact we’d like to see…
MGI’s Verve Group Adds Smaato For $170M, Scales Up For Post-Consolidation Ad Tech
Verve Group, the mobile ad tech unit of the gaming publisher Media and Games Invest (MGI), acquired the mobile gaming ad tech company Smaato on Tuesday for almost $170 million (140 million Euros). MGI Group, which trades on the Frankfurt stock exchange and a Stockholm-based Nasdaq exchange, updated its financial forecast after the Smaato deal… Continue reading »
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