Month: July 2021

We all know the feeling: reaching for a secret stash of sweets after a particularly stressful day, only to find that it’s been discovered, the treats demolished, thanks to some thieving roommate, sibling, parent or kid. Top line To help hardworking parents combat this phenomenon when it comes to their sneaky offspring, Oreo created new…

Invite-only social audio application Clubhouse is getting into the direct message game with Wednesday’s introduction of Backchannel for Android and iOS users worldwide. Clubhouse said the ability to DM has been one of the most requested features by its community. Backchannel offers both one-on-one and group chat, along with an optional second inbox for message…

Retail giant Walmart is extending a partnership with Symbotic, a tech company that builds robotics-based automation systems, to implement that technology in 25 of its 42 regional distribution centers. The goal is to “fundamentally alter how products get to stores.” Top line According to a blog post, Symbotic’s algorithm helps sort, store, retrieve and pack…

Membership warehouse Sam’s Club is piloting a new program in its app called Scan and Ship to help members arrange for delivery of some of the bulky items they buy in store. Top line Members simply scan eligible products, which include playsets, patio furniture, mattresses, large TVs and grills, to arrange for delivery within about…

In one of the biggest reviews of the year, the Las Vegas Convention and Visitors Authority (LVCVA) is dividing its business with incumbent R&R Partners retaining its role as advertising and marketing agency of record but Grey is named social brand agency to create all social and digital communications. This is the first time in…

Since its 2012 debut, Channel 4’s “Superhumans” campaign for the Paralympics has been creatively lauded but also hugely influential in shifting attitudes about disability in the U.K. Now, ahead of the Tokyo 2020 Paralympic Games next month, the broadcaster is back with the third ad in its celebrated campaign. This time it focuses on the…

Search platform Captify has taken a majority investment from private equity firm Capital Partners as it plans for growth in the impending cookieless digital ecosystem. The U.S. investment firm has focused on information and data-centric software businesses ,with 10-year old Captify being its latest venture. Captify, run by founder and chief executive Dominic Joseph, launched…

I have a prediction to make about Fox Weather: It’s going to be hot. And by that, I mean stone cold.

The main idea: Ensure that DE&I is top of mind and fully embraced throughout the agency.

The network will pair brands with in-house products to give advertisers one place to access educational, technical and marketing resources.