Month: July 2021

Exactly how bad was the 2020 global ad recession for key ad category growth? According to Dentsu’s revised ad outlook, it various by category, but all are back into positive growth in 2021, albeit
many on a deflated base. Roughly half of the top 12 categories will still be under water relative to their 2019 pre-pandemic baselines, including automotive, retail, media/entertainment, and
travel, the worst hit of all the majors.

As connected TV growth continues to accelerate, LG Ads is shaking up its leadership team, upping co-founder and chief product officer Raghu Kodige to CEO. Top line Kodige has served as chief product officer of LG Ads–formerly known as Alphonso–since 2013. Ashish Chordia, a co-founder who has been the company’s only CEO until now, will…

Hard seltzers may have made their initial summer splash in 2019, but momentum is still strong three summers on. Molson Coors-owned Vizzy Hard Seltzer first came on the scene last summer–differentiating itself with an infusion of vitamin C–and now it’s looking to stand out even further by offering fans an opportunity to truly embody the…

Your traffic is steadily growing. Everything is going swimmingly for your website–and then, overnight, pageviews plummet and your business is hobbled. It’s an all-too-common scenario that plays out every year for businesses big and small. Unfortunately, Google holds a monopoly on search, so when you fall out of its good graces, it can be devastating…

The American Association of Advertising Agencies (4A’s) is joining forces with Reset Digital, a platform specializing in neurocognitive marketing technology, to launch Universal Inclusion, a programmatic platform designed to improve the representation of people of all identities in video brand messaging. This new technology seeks to enable brands to measure the DEI in their current…

Aficionados of the whiskey world have long appreciated the value–and flavor–of bourbon. However, in recent years, investment companies, such as CaskX, have also acquired a penchant for “America’s Native Spirit.” The acceptance of whiskey as an “alternative asset” appeals to the affluent on several fronts. For one thing, it offers greater stability and diversity amid…

By default, when someone taps a link in the Reddit mobile application, the link will be opened within Reddit’s own web browser, so that Redditors can view the webpage without leaving the Reddit application. If you’d like to open links in your device’s default browser instead (for instance, you may use Safari on an iOS…

Whether biker, runner, skier or surfer, there has never been a better time to be inside the Outside bundle. The publisher announced Wednesday morning that it has acquired Pink Bike, a Canadian mountain biking brand that also owns a secondhand marketplace for mountain bikes, a website called Cycling Tips and a mapping service for mountain…

Fox News Channel may have the biggest average audience, as well as gross revenues of the cable news networks, but when it comes to a key Madison Avenue metric — CPMs — MSNBC is the most valued.

Microsoft is extending its use of Xandr’s sell-side Monetize platform, increasing the marketing spend it runs through Xandr’s Invest DSP, and extending the Microsoft Audience Network demand platform
to bid in Xandr’s Marketplace.