Month: July 2021

Ahead of the Olympic Games in Tokyo, General Mills snack bar brand Nature Valley has started to support outdoor sports. It is attempting to blur the physical and digital world using augmented reality. A pan-European partnership has been formed with outdoor sports entertainment company The Aphetor Games to help Nature Valley engage with Gen Z…

Anheuser-Busch InBev (AB InBev) is the first company to work with VaynerNFT, having named it as its agency of record in the non-fungible token (NFT) space with its beer brand Budweiser the first to invest. The new arm of VaynerMedia–run by Gary Vaynerchuk, chairman of parent company VaynerX, and VaynerNFT’s president Avery Akkineni–will partner with…

As users browse Reddit on a mobile device, they may come across videos that automatically play with their audio turned on. While users can mute videos manually, they can also turn on the application’s quiet audio mode in order to ensure that all videos are muted by default. Our guide will show you how to…

There is a disconnect between connected TV when it comes to advertising revenue and the time consumers spend with the content.

At GroupM Katherin Strieder was Chief Product Officer, Data & Technology and is credited with launching data consultancy Choreograph.

A New York Times story published last week about a new round of competition in weather reporting omitted mention of AccuWeather.

British agency network MSQ Partners has expanded its presence into the U.S. with the strengthening of its leadership team in the country, including the hiring of Aaron Lang and Justin Cox from Deloitte Digital. Reporting directly to chief executive Peter Reid, Lang has been named as the first president of MSQ North America while Cox…

Nike’s “Best Day Ever” spot is is a goofy ode to tomorrow, taking viewers through a single frenetic make-believe day.