Month: July 2021

Centro this week plans to release what it calls a privacy-friendly, cookieless targeting engine that automatically recommends contextual targeting categories based on a marketer’s best-performing
audiences.

HBO is back on top when it comes to its annual Emmys face-off with Netflix, with sibling streaming service HBO Max helping the cable network to 130 total Emmy nominations this year, one more than its streaming rival. The combined HBO properties pulled in 130 nominations, up from 2020’s 107 tally. This marks the first…

The 2021 Emmy nominations are here. And the nominees for Outstanding Commercial this year are campaigns for Amazon Alexa, Apple Airpods, Nike, Apple Watch and Beats by Dre. The five nominees for the 73rd Emmy Awards were announced online alongside the various categories that recognize the greatest achievements in television each year. The winners will…

SweeTarts sells more than just its original hard candy, and it’s come up with a way to let shoppers know it. Beginning today, the Ferrara-owned brand is launching SweetBeats, an online music mixer. Created by agency Duncan Channon, the program features images of SweeTart products, including its ropes along with its chewy and original formats….

The customer data platform (CDP) craze isn’t over yet. The CDP startup Amperity raised $100 million on Tuesday at a valuation of a little more than $1 billion dollars. The new round brings Amperity’s total funding to $187 million. Amperity last raised $50 million in Series C funding in 2019. The billion-dollar valuation mints Amperity… Continue reading »

The post Amperity Raises $100 Million As The CDP Category Grows Up appeared first on AdExchanger.

National Basketball Association legend Kevin Garnett pokes fun at fans’ weak internet connections in a new campaign for AT&T Fiber, the official fiber internet partner of the NBA and the Women’s National Basketball Association. The campaign, created with digital experience design agency Critical Mass and ad agency BBDO LA, plays off the fact that streaming…

Faux meat continues to expand its reach into U.S. fast food restaurants, with Little Caesars announcing that it will offer plant-based pepperoni on its pizzas in six major markets. The move comes via a deal between the Detroit-based chain and Field Roast, a vegetarian-friendly line of cheese, burgers, hot dogs, deli meat and other products…

Subway restaurants announced last week that it would be launching a complete refresh of its menu, along with an improved digital and in-restaurant experience for consumers. Yesterday it closed around 11,000 U.S. stores early to prep for the makeover, and today Subway pledged to give away up to 1 million subs to celebrate the new…

The ad industry’s global and U.S. ad growth consensus improved dramatically for this year, as Dentsu became the third of the major agency holding companies to significantly upgrade its outlooks.

The ad industry’s global and U.S. ad growth consensus improved dramatically for this year, as Dentsu became the third of the major agency holding companies to significantly upgrade its outlooks.