Month: July 2021

After England reached their first major soccer final in 55 years at Uefa Euro 2020, narrowly losing against Italy, the excitement of the tournament has been overshadowed by racist abuse directed at three key players. Marcus Rashford, Jadon Sancho and Bukayo Saka were targeted on social media after each of them missed penalties in the…

Mediaocean will acquire independent global ad server Flashtalking to create what it described as a neutral tech platform with a combined $200 billion in annual media spend. It will pay $500 million to snap up the New York-based company, which brings in annual revenue of between $100 and $150 million, according to The Wall Street… Continue reading »

The post Mediaocean Buys Flashtalking For A Reported $500 Million appeared first on AdExchanger.

TikTok hopes to speed the removal of harmful content by applying automation where it is more efficient than humans. Meanwhile, Facebook and Twitter are taking heat in the U.K. for not stopping racist
posts against Black players for the England team quickly enough.

Manar Waheed joined Facebook as associate general counsel, civil rights, and she will be the company’s civil rights law lead. Waheed had been a senior legislative and advocacy counsel at the American Civil Liberties Union, where she focused on the intersection of issues impacting Arab, Black, Middle Eastern, Muslim and South Asian communities, including hate…

Data technology company Mediaocean has acquired advertising server Flashtalking in a deal reported to be worth around $500 million. The deal will see Flashtalking’s ad server solutions and personalization technology integrated within Mediaocean’s digital advertising offer. Flashtalking works with various blue-chip clients such as P&G. Last year, it expanded its relationship to cover almost 50…

The accreditation provides an objective stamp-of-approval for content-level brand safety, raising the bar for the entire industry.

If the sale is completed Dentsu would lease office space from the new owner in the building for its staff, only about 20% of whom are commuting to offices there due to the pandemic.

As many countries open up this summer with the easing of Covid-19 restrictions, there are still some people who might feel hesitant to re-emerge in public. U.K. supermarket chain Co-op captures this mood with an ad about a man who overcomes his apprehension and finds unexpected joy in the everyday moments he missed during lockdown….

Canadians, just now emerging from some of the longest and most restrictive pandemic lockdowns in the world, have probably forgotten how to patio. Yes–patio is a verb, according to a new ad campaign for Boston Pizza, and residents don’t know how to do it anymore. That’s where the British Columbia-based brand comes in with a…

NBC Sports is enlisting Innovid’s services to provide ad management solutions for the upcoming Tokyo Olympics, which kick off July 23. This is the first time that the media company will allow third-party ad serving during the Olympic Games. “We’re very thrilled to work with the team at NBC and the Olympics team in order…