Month: July 2021

The Children’s Advertising Review Unit of the BBB’s National Programs has issued a revision of its children’s ad guidelines to address the “growth in online platforms and new immersive forms of
child-directed interactive media during the past decade.”

Boston-based AMP Agency this morning announced the acquisition of San Francisco-based SmallTalk, which will be rebranded AMPXD.

Of all the brands taking a stand against the polarization of facts in America, Steak-umm wouldn’t necessarily be the first to come to mind.

Air travelers appear ready to once again take the interminable concourse walk to purchase a snack or drink using their bank’s debit or credit card. Or, they may settle into one of the exclusive airline clubs that have recently reopened at major hubs to check their account balance via their mobile apps. No matter the…

Snap Inc. kicked off its largest global marketing campaign to date, “Open Your Snapchat,” aimed at showcasing how the application’s camera opens the door to activities including connecting with culture, ecommerce and engaging with friends and family. The backbone of the campaign is a host of digital and out-of-home placements that will include Snapcodes providing…

Even more astonishing is how much YouTube gives back to creators, artists and even big media organizations: $30 billion over the past three years.

In the first forfeiture order ever issued for failure to negotiate retrans agreements in good faith, the FTC hit 18 Sinclar TV stations with a total of more than $8.74 million in penalties.

Accenture Interactive has made its first Italian-based acquisition with the commerce boutique fashion and luxury specialist Openmind. The acquisition of the Monza-located business will aim to strengthen Accenture Interactive’s offer of cloud-based commerce experiences at scale, as demand grows from clients seeking to enhance their digital touchpoints to consumers. Openmind offers a multidisciplinary consulting service…

To celebrate its 125th anniversary this month, the Advertising Club of New York is memorializing a “trises” — the three multiple crises (COVID-19 pandemic, social justice movements and a financial
crisis — as a pivotal milestone for the ad industry.