Month: August 2021

Snapchat Stories debuted in October 2013, and other social platforms have tried to follow the camera company’s lead, with mixed results. Instagram and, by extension, the rest of the Facebook family of applications, have seen the disappearing, ephemeral content format thrive. The jury is still out for stories features from LinkedIn, Pinterest and YouTube, although…

“Wearables” will help Nielsen modernize its portable people meter to be used as support for the upcoming Nielsen One service, its all-encompassing cross-media measurement platform.

Getting online shoppers to click and add a product to their cart – and then have that product ship cost-effectively to a customer – is the latest challenge for CPG companies. During earnings calls over the past week, leaders of CPG companies had to answer to investors about their ecommerce strategies, which have accelerated thanks… Continue reading »

The post The Big Story: CPG Companies Make Post-Pandemic Plans appeared first on AdExchanger.

As more people and companies migrate from California to Texas due to increasing costs in the Golden State, the companies that provide services to them are following their lead. Among them, furniture subscription service Fernish, which is entering the Austin market. The startup’s service in the Texas capital follows an expansion in Dallas-Fort Worth in…

Clubhouse and Outschool are the newest members of the Technology Coalition, an organization aiming to protect children from online sexual exploitation and abuse. The Technology Coalition was formed in 2006, and its other members are Adobe, Amazon, Apple, Cloudflare, Discord, Dropbox, Facebook, Flickr, GoDaddy, Google, Mega, Microsoft, PayPal, Pinterest, Roblox, Snap Inc., TikTok, Twitter, Verizon,…

Bloomberg Media and Ebony are teaming up to make Black stories more visible. The two publishers announced a year-long content-sharing collaboration this morning to cross-pollinate the Bloomberg Equality and Ebony audiences through original content, brand exposure initiatives and custom reports. Ultimately, the tie-up will drive new–potentially paying–audiences, and more ad revenue. “Ebony has been a…

The company said it now expects full-year organic growth of between 9% and 10% for 2021. The results were another strong signal that Adland is well on the road to recovery from the pandemic-induced
revenue shortfalls experienced last year.

By Aaron Martin, Director, Product Management, Forecasting and Inventory Management, Xandr This article is sponsored by Xandr. It’s a transformational time for television consumption. The entire industry is focused on finding the best ways to reach audiences across the different delivery platforms used by consumers. Success will require a technological bridge between digital and linear… Continue reading »

The post How Converged Inventory Analysis Bridges OTT And Linear Viewing appeared first on AdExchanger.

Multiple societal crises — especially the COVID-19 pandemic — have raised the bar for brand marketers, with a majority of American consumers now expecting them to allocate funds and resources back
to the communities they serve. That’s one of the top-line findings from a new report from Horizon Media identifying a half dozen fundamental shifts in consumer mindsets related to brands. The report,
“Rebuilding The Future,” combines an array of proprietary Horizon consumer tracking studies, with data from third-party authorities, to make the case that the relationships of American consumers and
brands have been fundamentally changed.

It’s the first significant GDPR ruling against Big Tech. But secrecy around the decision exposes the regulation’s flaws.