Month: August 2021

Imagine a couple played by Jessica Alba and Zac Efron, who are partners in love and espionage. The spy duo embark on an epic desert caper across Dubai, sparring with villains and each other. This could be the plot of a summer blockbuster, but it is actually a tourism campaign for Dubai. Created by Mother,…

At the top of Pride Month, the Lesbian Bar Project released a short film documenting the 21 remaining lesbian venues in the U.S. Now, the campaign from co-directors Erica Rose and Elina Street is maintaining its momentum by teaming with dating app Hinge for an initiative that aims to drive both monetary and community support…

Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Hernan Tagliani, CEO of The Group Advertising, discusses the importance of a strong CRM strategy to harness the marketing potential presented by demographic shifts in the U.S. Below, in his…

WPP, the world’s largest agency network, has revealed a resurgence in its business performance during the first half of the year to June 30, admitting surprise to have beaten its expectation of two years to recover. However, it has also revealed a spike in staff bonuses being paid, expected to reach $626.6 million (450 million…

Complaint filed Tuesday echoes a states’ antitrust action, requests class-action status for companies said to have been victimized by an alleged illegal deal between Google and Facebook to give Google
unfair advantage in online ad auctions.

A study raises new concerns that AI will exacerbate disparities in health care. One issue? The study’s authors aren’t sure what cues are used by the algorithms.

Business directory and crowdsourced review forum Yelp added two new attributes Thursday that businesses can use to help potential customers understand their policies during the pandemic. “All staff fully vaccinated” and “proof of vaccination required” attributes can be added to the business pages of food, nightlife and restaurant businesses, enabling users to filter by those…

When KFC was preparing to open a new restaurant in a shopping mall on the Spanish island of Majorca, there was one problem: few people had heard of the location. The site of KFC’s new outlet is the Poligono de Son Malferit, a commercial neighborhood in Majorca that is best known for housing the local…