Things are looking up for the newly named Stagwell Inc. The merger of Stagwell Marketing Group and MDC Partners is official, the stock has started trading on the Nasdaq (STGW) and Q2 earnings were announced today with double digit increases for each side of the business. MDC saw a net revenue of $298.4 million in…
Streamlytic’s Angela Benton on Creating Ethical Spaces in a Digital World
Adweek’s NexTech 2021 summit featured insights on ethical data and transparency in technology from Angela Benton, founder and chief executive officer of Streamlytics. Benton, a pioneer for equality and transparency in data collection practices, discussed the current state of personal data and what it means to create a more ethical future in internet technology. Creating…
Can These Search Engines Do The Impossible – Peel Market Share From Google?
After more than a decade of relative stasis in the search engine market – which is to say, Google cementing its dominance at every step – is there an opportunity for Google alternatives to gain share? Some big-name players in the space think so. In June, there was the public launch of Neeva, an ad-free… Continue reading »
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Oreo’s First Cafe Opens at the American Dream Mall to Attract Cookie Fans in Person
Oreo has opened a doomsday vault. It’s even gotten into short films. But for the first time, it’s opening its own cafe. The American Dream Mall in East Rutherford, N.J. just got a sweet addition to its already eventful location: the Oreo Cafe, the cookie brand’s first stand-alone outlet. The Oreo Cafe can be found…
GGH MullenLowe Hires Marielle Wilsdorf as CCO From DDB Hamburg
GGH MullenLowe has added to its management board with the appointments of Marielle Wilsdorf and Barbara Dirscherl as chief creative officer and creative art director, respectively. Wilsdorf joins from DDB Hamburg where she was its executive creative director for a year-and-a-half. She takes over the role from Diana Sukop, who moved on after two years…
TikTok Royalty Charli D’Amelio and Family Partner With Cesar Millan’s Halo to Keep Pups Safe
With little else to bring joy to our day-to-day lives during the pandemic, Americans spent record amounts on their pets–adopting them, feeding them, entertaining them and pampering them. Brands like Halo with Cesar Millan, a company that makes GPS tracking devices for pets, are betting on America’s pet obsession continuing even when Covid-19 eventually becomes…
Consumer Location Data Tracker Ground Truth Granted MRC Accreditation
The accreditation follows an extensive MRC audit and covers Ground Truth’s location, place and visitation data sets.
Facebook Boots NYU Researchers Who Were Using a Browser Extension to Study Political Ads
When Facebook introduced its Ad Library in May 2018, it heralded the archive of political ads and political issue content run by advertisers as a new era of transparency, making information public such as the campaign budget associated with the ad and how many people saw it, as well as their ages, locations and genders….
The Surprising Ways Inflation Is Hitting Diapers | The Price Index | WSJ
Victoria’s Secret Goes Public. Now Comes the Difficult Part
It was a lengthy (and complicated) road to independence for Victoria’s Secret, but this week it became official when Victoria’s Secret shares began trading on the New York Stock Exchange under the ticker symbol VSCO. Investors celebrated the brand’s move, bidding up its share price nearly 27% to $58.23 for a market cap of about…