Month: August 2021

Amid reports that AT&T is seeking a buyer for Xandr, the ad-tech unit continues its product rollout as the telco giant separately presses forward with its spinoff of WarnerMedia. Top line Xandr has lifted the lid on Monetize TV, a tool that lets advanced TV providers sell ad space at scale by providing advertisers with…

Snickers, BBDO New York and The Hive, Snickers parent Mars Wrigley’s social media and digital content studio ,couldn’t pass up the opportunity presented by Aug. 3 being both Grab Some Nuts Day and the final day for Twitter’s Fleets disappearing tweets feature. They set out to make Snickers the last brand to use Fleets before…

With so many hard seltzers on the market now, Corona’s key ingredient for standing out is all in the name. The brand has launched its latest hard seltzer, Corona Hard Seltzer Limonada, which is inspired by Mexican limonada recipes and made with real lemon and lime juice. To introduce the drink, it gave customers a…

The move increases women’s leadership roles to 55% at Instacart and puts women who held pivotal positions at Facebook in the top two roles — CEO and president.

Carolyn Everson is the new president of Instacart. On June 9, Everson left her position as Facebook’s global ads head. After abruptly announcing her departure and maintaining a low profile throughout the summer, two questions have remained: Who will permanently fill her shoes after 10 years at Facebook? And what will the executive who helped…

General Mills-owned yogurt brand Yoplait has begun to leverage its sponsorship of the British Olympics team through YouTube Shorts, the video platform’s intended rival to TikTok. The campaign has been created by Digital Voices, with the aim of creating a YouTube Shorts Channel. The “Moments of Gold” campaign features members of Team GB, including Britain’s…

When an average CTV commercial repeats within five minutes, a viewer’s attention span — eyes on the screen — is just eight seconds, TVision research says.

Twitter began testing a new way for people to appeal if they believe their tweet was mistakenly labeled for containing sensitive media. The social network said in a Twitter Support tweet that a small group of users in Japan, Mexico and the U.S. are in the test group, adding, “If you’re in the experiment and…

Apple’s decision to terminate app tracking via its recently ended Identification For Advertisers (IDFA) has been a challenge for everyone working in mobile user acquisition. While some may have thought that Snapchat had been eclipsed by other youth-focused social networking apps–we remember the day in 2018 when the company’s stock dropped by 6.1% after a…

The word “agency” is the most seminal term on Madison Avenue, but now one of the industry’s biggest predicts the future will be all about “free agency.”