TikTok is getting rid of creator accounts and instead making its creator tools available to personal accounts. The video creation platform said in an email to creators that a new Creator Tools section in personal accounts will include the tools they are already familiar with: analytics, the Creator Portal, promote, Q&A. Business accounts and personal…
Film Chronicles Special Friendship Between Paralympian David Brown and His Guide
Ahead of the Tokyo Paralympics, Swiss sportswear brand On tells a moving story of trust, friendship and resilience in a film spotlighting the world’s fastest blind sprinter and his running guide. Untethered follows Paralympian David Brown and his long-time running guide Jerome Avery. Since contracting Kawasaki disease at 15 months old and losing his sight…
Foot Locker Gains Gen Z Cred—and More Stores—With Atmos and WSS Acquisitions
Foot Locker’s surprising acquisitions of streetwear brand Atmos and shoe retailer WSS for a combined $1.1 billion represent a larger shift in the nearly 47-year-old retailer’s evolution, looking beyond its comfort zone of sports-centered sneakers and apparel. In March 2019, Foot Locker pivoted with a change in its mission statement. Gone was the focus “to…
Twitter: 70 Gaming Tweets Are Sent Each Second
Twitter released insights from its Twitter Conversation Report Tuesday analyzing how users talk about video games, video game influencers, esports and more on the social networking platform. Looking at data from June 20, 2020, through June 20, 2021, Twitter found that 70 gaming-related tweets are sent per second. For this same time period, tweet volume…
3 Questions CMOs Should Ask When Deciding on New Ad-Tech Solutions
Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Ad-Lib.io’s Adit Abhyankar interrogates the ongoing cycle of justifying new investments in tech. Below, in his own words, he considers three factors that could inhibit marketers’ success. As most CMOs…
Twitter Teams Up With AP, Reuters on Misinformation
Twitter enlisted two heavyweights in the news sector to assist in its battle against misinformation on its platform: The Associated Press and Reuters. Senior director of curation Joanna Geary said in a blog post that her team currently helps provide context to enable users to make informed decisions on content by sourcing and elevating it…
How Driscoll’s Stays Sweet As Groceries And Ad Dollars Move Online
Driscoll’s, the century-old fresh fruit company, is no stranger to change. But the transition to online ordering is a hazardous one for the brand. Driscoll’s works with geneticists and fruit growers to hone the tastiest berry varieties, and its sales and marketing arm brings the fruit to market. But its marketing and seed-editing machine is… Continue reading »
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The Coming Eviction Crisis
Havas Group Releases Diversity, Equity and Inclusion Status Update
Advertising and communications company Havas Group has improved the number of diverse faces across all career levels within its U.S. offices by 3% between July 2020 and June 2021, according to its first annual progress report. These figures are concentrated on the American workforce due to global privacy regulations, though the company’s global “All In”…
Let The Agency Games Begin: McGarrah Jessee Unveils Adland Gaming League
The Austin-based ad agency debuted Patch Notes Playgrounds, a gaming league where industry gamers can compete, socialize, and talk about what we’re seeing in the industry.