Month: August 2021

From shifts in audience content consumption to the rising tide of contextual targeting, publishers are preparing for 2022 and beyond. 

Following a year of transformation, and within the ever-changing timeline of the third-party cookie’s demise, Digiday and Responsive MTS teamed up at the Digiday Publisher Golf Outing in July 2021 to ask publishers about what they experienced in the past year — and what they expect in the year to come.

The post Video: How publishers are preparing for 2022 — and the future appeared first on Digiday.

As CEO David Zaslav eyes the completion of the mega-merger between his Discovery Inc. and WarnerMedia, which remains on track for a mid-2022 close, there won’t be a lot of love for the measurement firm Nielsen at the newly combined company. In a call with investors Tuesday morning, the television executive railed on the measurement…

We’ve all heard a lot about healthy work-life balance, but what does one do when one absolutely loves one’s work? Following the wise words of her mentor, Charlene Coughlin lives a fulfilling life knowing “anything is possible, everything is not.” After working in the non-profit world for a bit, Charlene realized the agency world was…

This morning, Cond? Nast announced it has partnered with Universal Music Group to launch Cond? Nast Certified Video Plus (CNCV+), providing advertisers access to both audiences through one offering. Universal Music Group reaches 150 million monthly active users and ranks No. 1 in the entertainment-music category, according to Comscore data, while Cond? Nast generates 1…

Instagram added a hub to the Professional Dashboard it rolled out for businesses and creators in January with the aim of helping businesses figure out how to kick-start their efforts on the platform. The hub, which debuted Tuesday (Aug. 3), is available to all business accounts via Professional Dashboard, and it provides a selection of…

In a further sign of soft-drink makers following consumers’ shift from more sugary products to healthier options, PepsiCo has agreed to sell a majority stake of Tropicana, Naked and other juice brands in North America to private equity firm PAI Partners. PepsiCo will receive pre-tax cash proceeds of $3.3 billion and keep a 39% non-controlling…

As TikTok’s founding commerce agency partner, the two companies will join forces to offer brands access to exclusive research and packaged up services known as “community commerce sprints.”

Signing up for email lists in exchange for a “welcome reward” is the most prevalent way American consumers trade their personal data with marketers, followed by signing up to loyalty programs to
receive ongoing rewards. That’s the finding of a revealing report from Activate Consulting analyzing the pre- and post- of COVID-19 on American consumers. While the study does not explicitly
address how COVID-19 may or may not have impacted consumer latitude to share their data with marketers, the section provides an insightful benchmark about consumer latitude, as well as marketers’
willingness to pay for consumer data. While most of the rewards are indirect — often taking the form of discounts and loyalty “points” — some are quite explicit, including free products, free
shipping and even cash. “Online shoppers are trading their personal privacy for monetary benefits,” concludes the report.

The channel leans into its strengths as its parent, WarnerMedia, sold by AT&T, gets set to merge with Discovery in 2022.

Publicis Groupe and TikTok have formed a partnership with the aim of helping brands extend their ecommerce strategies through the video platform as it aims to grow its shopping culture and commerce community. With Publicis becoming the founding commerce agency partner for TikTok, the pair will work together to educate brands and marketers on insights,…