Yelp introduced a refreshed logo and suite of application icons Monday. Yelp Yelp The new app icons will begin rolling out on iOS Monday, with Android to follow later in the week, featuring the business directory and crowdsourced review forum’s iconic red, but more visually vibrant and with a fresh look. When Yelp users start…
We-Vibe’s Latest Campaign Revs Up Healthier Conversations About Sex For Seniors
It’s a common myth that libido decreases to the point of being nonexistent as we age, but many seniors would disagree. Social stigma can lead to a slew of negative side effects and discourage honest discussion. Ageism in conversations around sex is ingrained in many ways, but it doesn’t have to stay that way. To…
Twitter Enables Sign Up, Login via Apple ID, Google Account
Twitter is now allowing users to sign up or login via their Apple ID or Google account. The social network said in a Twitter Support tweet Monday that people can use their Apple ID to sign up or login via iOS devices, with the capability to be added to the web soon. Meanwhile, users with…
Global Taps Virgin Media Marketing Chief Cilesta Van Doorn as New CMO
Entertainment group Global media has announced Cilesta Van Doorn will join from Virgin Media as its new chief marketing officer. Since 2018 Van Doorn was the executive director of brand and marketing at Virgin Media which has recently merged with competing technology communications business O2. In the role, she led a team of 70 which…
LinkedIn to Debut Limited Series Reshuffle, on How Covid-19 Shaped the World of Work
Emmy Award-winning journalist Tamron Hall will host Reshuffle, an original, six-part, limited series on LinkedIn that will examine how the pandemic has changed the world of work and what people now expect from it. Reshuffle debuts Tuesday (Aug. 3), with new episodes to follow every Tuesday morning. Hall will take viewers to different cities across…
Programmatic Will Drive The Travel Recovery, With Justin Scarborough
Travel marketing budgets were among the first to crash when COVID-19 reared its head. A Skift survey of 756 companies found 90% cut their marketing investments, and an Ad Age analysis found travel ad spending fell 60% in 2020. But travel is slowly coming back – delta variant notwithstanding – along with adjacent categories like… Continue reading »
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Amazon Prime Video Sets 2022 Premiere for Lord of the Rings Series
Amazon Originals’ anticipated television series based on The Lord of the Rings finally has a release date. The show, which has been in the works since 2017 when it was first announced, will arrive on Prime Video on Sept. 2, 2022, according to Amazon, which also shared the first image from the series. Top line…
Frito-Lay Variety Packs Sends Girls to Space Camp With New Scholarship Program
On July 20, Wally Funk became the oldest person to fly in space, fulfilling a dream that she was denied 60 years ago because of her gender despite qualifying to be a NASA astronaut. Now Frito-Lay Variety Packs is looking to ensure a new generation of women won’t have to wait that long to reach…
Gap Taps Modern American Optimism in Back-to-School Campaign
While Gap holds a special place in the retail landscape as one of the largest apparel brands in the U.S., it’s struggled to define itself over the last decade or so given a rapid shift in consumer behavior. But that may be beginning to change under new leadership, which includes Mary Alderete, who quietly took…
CEOs and CFOs Alike Should Take Ownership of Mid-Year Forecasts
Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, John French, CEO of French LLC, an advisory firm for the media industry, shares his ideas on budget projections and resolving disunity in the boardroom. Below, in his own words,…