Month: August 2021

Advertising is now worth nearly five times as much as Amazon’s retail business.

Global drinks brand owner Diageo has hired former M&C Saatchi London CEO, Giles Hedger, as its global consumer planning director, joining from the U.K. cabinet office where he was strategy lead. Hedger took over the role from Andrew Geoghegan who joined PZ Cussons, the owner of Carex and St. Tropez, in the newly created job…

Mobile monetization platform MoPub will begin leveraging audience insights from the interest-based targeting capabilities of parent company Twitter with its introduction of curated inventory solution Twitter Audience Index. Director of global demand Jonathan Cooke and senior product marketing manager Phyllis Huang said in a blog post Monday that Twitter Audience Index will enable MoPub to…

Timo Pelz joined Reddit as its first ever vice president of business marketing. Pelz comes from Instagram, where he held a similar role, head of business marketing. At Reddit, he will set the go-to-market strategy for demonstrating the effectiveness of the platform’s advertising offerings, leading the team that connects the company’s sales organization with the…

No longer just a nice-to-have, video consumption increased overwhelmingly during the pandemic, leading marketers to feel more positive about the ROI offered by video marketing.

Timo Pelz will oversee business marketing for managed and self-serve advertising clients, including product messaging and events, as Reddit seeks to scale its advertising business and expand
internationally.

Despite a rising interest in sustainability, the American economy still produces a lot of plastic waste–around 46 million tons each year, scientists say. Less than 10% of that gets recycled, meaning that Katy Perry’s plastic bag, floating through the wind, has very little chance of starting again. It’s more likely destined for a landfill or…

Just a week after publishing our eighth upward revision in Madison Avenue’s ad consensus, GroupM says they may prove “to have been conservative.”

Dating app OkCupid is back at it with its recognizable mix of wordplay and candy-colored pop photography, but this time it’s emphatically aiming at inclusion. Agency Mekanism continues its run with the brand, showcasing its newest “For Every Single Person” campaign, which celebrates the app’s inclusion-minded functions and goes up in three major cities next…

The media outlet’s site apologized for old videos that violate YouTube’s policy against COVID misinformation, but denied that its hosts have denied COVID’s existence.