Month: August 2021

The reopening of bars, clubs and restaurants after coronavirus lockdowns may be cause for celebration, but it could also lead to excessive and harmful drinking. That is the warning behind a new campaign from Pernod Ricard as part of its long-running Responsible Party initiative, which aims to combat binge drinking among young people. The program…

While box office was somewhat better than expected, the movie — also released via paid VOD on Disney+ — illustrates how problematic movie release strategies have become as the pandemic continues to
be a wild card.

Ron Popeil died last week in Los Angeles at age 86, and was fondly remembered in the news coverage that followed.

Be sure to tune in this week to the latest episode of Adweek Presents: Most Powerful Women in Sports video series, featuring Katrina Adams, former president and chief executive officer of the United States Tennis Association. Adams’ tennis career began at age six when she enrolled in a youth program in her hometown of Chicago….

Who doesn’t love a shaggy dog story? But sadly they don’t all end happily and for some animals, the future can be quite uncertain–a point being made by the British animal shelter, Dogs Trust in a campaign that wants owners to prepare for the future. The ‘Underwear Ever After’ campaign from London agency Creature aims…

Motorola’s “batwing” symbol is as recognizable as ever. And its smartphone sales are growing at a nice pace. But for Motorola, all that isn’t enough. As it releases a trio of new phones, Motorola wants to be thought of as more than a budget alternative to mobile market leaders Samsung and Apple. Therefore, Motorola is…

As students and parents begin to plan for summer’s end and school’s return, most people seem to be returning to their prepandemic habits, according to a new data from Adweek and Morning Consult. The data comes from a survey conducted last week among 2,200 adults. It asked respondents whether they’ll be doing their back-to-school shopping…

In Amazon’s latest stroke of compassion, it has gifted subscriptions to the royals who evidently needed them most: a princess confined to a tiny tower and an ancient Egyptian queen. Top line The campaign was created by Amazon’s in-house creative team, as well as UK agency Joint London and advertising company Hungry Man. With an…