Universal Pictures is using augmented reality to put you at the center of your own horror movie through a new promotion for the upcoming horror film Candyman, directed by Nia DaCosta and produced by Jordan Peele, who both co-wrote the film with Win Rosenfeld. The web app, developed by agency Powster, prompts users to say…
Watch Live: Biden Speaks on Afghanistan After ISIS Attacks in Kabul | WSJ
HBO Max Celebrates Women’s Equality Day With ‘So She Did’ Content Platform
HBO shows have presented an array of powerful female heroes and villains, from the evil queen Cersei Lannister on Game of Thrones to the masked vigilante Sister Night on Watchmen. Now HBO Max is marking the designation of Aug. 26 as Women’s Equality Day by celebrating the real women behind its series. The 86-second “So…
ABC’s Rebooted Wonder Years Looks to Tell ‘a Story That Hasn’t Been Told to America’
Fans of the original Wonder Years, which aired from 1988 to 1993, will find a lot to love in ABC’s reboot, which will begin airing on Sept. 22 this fall. The shows are both set in the late 1960s. Both shows feature a narrator who reflects on his childhood throughout the duration of the series….
Here’s How Connected TV Platforms Are Expanding Their User Bases
After a year of unprecedented growth in the connected TV space, the industry’s top players are flush with more users than ever. But the real battle is far from over, and connected TV platforms need to figure out the best way to keep those customers coming back. Streaming hours on connected TV exploded during the…
Opt to Learn Instead of Trying to Sound Smart, Says Bacardí Rum’s Global Svp
On this week’s episode of The Business of Marketing Podcast, Adweek’s chief innovation officer, Toby Daniels, sits down with Ned Duggan, global svp at Bacard? Rum. Over the past 13 years at Bacard? Rum, Duggan has worked in global and North American marketing roles across a number of leading spirits brands including Grey Goose Vodka…
UK Could Scrap Cookie Pop-ups And Some GDPR Restrictions
The British government is considering an alternative to the GDPR in the wake of the country’s split from the EU. Its plans call for fewer cookie notification pop-ups and less aggressive enforcement by regulators. The UK Culture Secretary Oliver Dowden told The Daily Telegraph that the country should have a new data protection law that… Continue reading »
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FCB, Spotify Launch ‘Playlist’ Campaign Targeting CMOs
In an unusual B2B campaign utilizing a popular consumer ad medium, FCB New York has teamed with Spotify to celebrate high-profile CMOs of CVS, Kimberly-Clark, Frito-Lay, Intuit and Indeed
FCB Launches ‘Playlist’ Campaign Targeting CMOs Via Spotify
In an unusual B2B campaign utilizing a popular consumer ad medium, FCB New York has teamed with Spotify to celebrate high-profile CMOs of CVS, Kimberly-Clark, Frito-Lay, Intuit and Indeed
How Casper Is Awakening the Power of a Well-Rested World
With a long and exciting history in the retail space, Lisa Pillette is pioneering the mattress industry with authenticity and warmth. After spending time at some of the world’s most exciting brands such as Ralph Lauren, Lacoste and HSN, it’s no wonder the young direct-to-consumer brand Casper is thriving under Pillette’s leadership. CMO Moves ?…