It has often been said that shared meals are capable of bringing people together in surprisingly meaningful ways. Leaning into this basic truth, French grocery chain Intermarch? continues its series of ads spotlighting the sometimes bittersweet but ultimately heartwarming relationships of our lives and the role that food can play in them. “A Place to…
Deutsch NY Names Its First Chief Marketing Officer
Deutsch New York has named its first chief marketing officer, appointing Nicole Souza to the new role. Souza will be in charge of lead generation, as well as working with leadership on increasing the agency’s growth. Souza was most recently evp, growth and marketing at The Integer GroupTBWA. She will report to Matt Baker, who…
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Jeopardy! Executive Producer Mike Richards Exits in Wake of Controversies
Mike Richards is immediately exiting his role as executive producer of both Jeopardy! and Wheel of Fortune, marking the end of a stunning downfall for a powerful game show executive who had once planned to host the long-running syndicated show. In a memo to staff Tuesday, Sony Pictures Television notified staff of Richards’ imminent departure….
Fasten Your Meatbelts: How Lyft and Oscar Mayer Teamed Up to Offer Wienermobile Rides
While many have sung of their wish to be an Oscar Mayer wiener, it’s a far more practical dream to take a ride inside one. Adweek took a spin around New York in the Oscar Mayer Wienermobile on Friday, Aug. 27, and learned some insider secrets about the drivers–that is, the so-called “hotdoggers”–behind the wheel….
Degree’s NIL Program Offers Diverse Student Athletes Autonomy Over Their Own Image
The day after the Supreme Court’s decision to support student athletes’ abilities to earn income through NCAA’s Name Image Likeness (NIL) rule, Unilever’s deodorant and antiperspirant brand Degree stepped in with its first-to-market #BreakingLimits campaign. While headlines of lucrative branding deals for student athletes ushered in an unprecedented world of student-marketing relationships, Degree’s initiative appears…
Quite Frankly, Kristen Risk Has Given the Spirits Industry a Whole Fresh Take
“Drink responsibly” has been a phrase we’ve seen a lot in the past few years, but with Kristen Risk, co-founder and svp of marketing communications of Frankly Organic Vodka, it takes on a whole new meaning. Risk has been championing organic foods and ingredients from a young age. At 17, she moved back to the…
TikTok’s New Creator Marketplace API Is Its Latest Appeal to Advertisers
In April, influencer marketing agency Whalar announced it was hiring for 85 new positions. If co-founder Neil Waller could attribute this lightning growth to one industry force, it would be TikTok. “It’s been a crazy year to say the least, but that’s a sign of the category,” he said. “TikTok is engaging with the creator…
How One Brand Expanded a National Park to Help Fight Climate Change and Preserve Wildlife
While it has become trendy for corporations to show support for the environment, recent alarming reports on climate change inspired one beer brand to go beyond advertising and take action that could have a real impact. Polish beer brand ?ubr, which is owned by Asahi Europe, expanded a national park in Poland to help protect…