Even though streaming wars have been underway for several years, the battle is really only heating up now as all the major players are finally on the battlefield and digging in. The big media companies have been focused on launching their new platforms–or revamping existing ones–in their efforts to fight for relevancy and revenue as…
Hudson MX Bolsters Client Service Team With Former Senior Media Agency Execs
Media-buying data processing firm Hudson MX this morning announced several high-profile former media agency executives have joined its senior client services team, including a trio of former top
Dentsu media execs.
Dentsu media execs.
Lip Gloss Grows on Trees at Glossier’s New Flagship Store
If Glossier has learned anything from its series of pop-up stunts–which include a campus-themed location in Boston and an escape room in New York–it’s that IRL retail is no place for subtlety. Top line The brand understands when consumers enter a store, they’re looking for experiences that can’t be found online. That’s what Glossier aims…
Consumer Attitudes to Travel Are All Over the Map
America is traveling again… for now. The Fourth of July weekend marked the highest rate of travel since the pandemic began, with just over 10 million people passing through TSA security checkpoints in America’s airports between July 1-5, and just over 40 million hitting the road, according to AAA–despite the national average for a gallon…
Biden’s Chamberlain Moment in Afghanistan
Walgreens Credit Card Rewards Customers ‘For How They Live’
Legacy physical retailers are continuing to introduce services and products that, while complementary to their core retail businesses, offer new revenue streams. That list includes familiar names like Walmart, Target and CVS, and Walgreens is no stranger to this trend. The pharmacy giant launched Walgreens Advertising Group late last year to monetize the vast amount…
Here’s How Mars Food Plans to Market Ben’s Original Following Rebrand
Following its rebrand from Uncle Ben’s, Mars Food has released the first global campaign for Ben’s Original which aims to highlight the brands commitment to inclusion. The global “Everyone’s Original” campaign has been created by The&Partnership and features six real but diversely chosen households of people, both family and friends, at their dinner tables enjoying…
SMBs, TikTok Creators Can Now Tap Canva’s Publish End Points Tool
Visual communications platform Canva is now an official TikTok Marketing Partner, and its Publish End Points tool is now available to TikTok creators, with an eye toward small and midsized businesses. Creators can natively publish to TikTok and engage with their audiences via the Publish End Points tool, and they can also access more than…
Hotel CitizenM Turned Its Own Windows Into an Art Exhibit About LA’s Less-Famous Locals
Los Angeles may be known as the home of movie stars, but luxury international hotel brand CitizenM is shining a spotlight on less-famous locals to celebrate its opening in the city. CitizenM, which has more than 20 locations worldwide, is hosting an 11-story window exhibition in its new Los Angeles hotel. Created by agency KesselsKramer,…
American Express Serves Tennis Court Pop-Up Ahead of US Open’s Marketing Return
American Express is inviting tennis fans to channel their inner Serena Williams and Novak Djokovic at six pop-up courts along the Hudson River in Manhattan in advance of this month’s kickoff of the U.S. Open tournament in Flushing, Queens. The promotion is part of a mix of on-site and off-site experiences for the two-week program…