Twitter Pauses Verification Applications Again
For the second time since opening up applications for verification in May, Twitter has called a time out. The social network said in a tweet from its @verified account Friday, “We’ve temporarily hit pause on rolling out access to apply for verification so we can make improvements to the application and review process. For those…
How Gemist Plans to Become the Build-A-Bear of Jewelry
In 2017, serial entrepreneur Madeline Fraser was engaged and in need of a wedding ring. But not just any piece of jewelry would do–she wanted something that reflected her personality. After shopping around, visiting all the usual suspects both online and off, Fraser said unsatisfied with what she found on offer. She even searched for…
Puma and Kool-Aid Head Back to School With a Collaborated Apparel Line
Whether you had Kool-Aid in your house or not growing up, chances are you remember the branding–short spots in which thirsty kids would shout, “Hey, Kool-Aid!” just before the Kool-Aid man would unceremoniously burst through the wall and offer everyone a refreshing drink, damage totally ignored. Kool-Aid has long stood as a memorable childhood staple,…
The Four Questions Part II: What Will the Future Be Like?
Editor’s note: This piece is part of a weekly Voice series by Rishad Tobaccowala, the author of Restoring the Soul of Business: Staying Human in the Age of Data. Four questions that most companies and individuals seek answers to: Change Management: How does one navigate change? The Future: What will the future be like? Modern…
What Airbnb’s Summer Boost Reveals About Covid-19 Recovery
The company’s latest earnings report showed an upsurge in business, but it also hedges expectations for the fall.
TikTok Users Showed Their #OlympicSpirit
TikTok said the #OlympicSpirit hashtag it rolled out in collaboration with the International Olympic Committee tallied more than 5.6 billion views during the 2020 Summer Olympic Games from Tokyo. Brazilian skateboarder Rayssa Leal totaled nearly 156 million views during the games, while Filipino weightlifter Hidilyn Diaz dead-lifted more than 141 million. Other noteworthy athletes on…
Zeta Global Hones Its Martech Pitch To Wall Street
Zeta Global has had a rocky first two months as a public company. Its stock is down by a little more than a third since IPOing on the New York Stock Exchange in June. But the whims of Wall Street investors don’t always align with the true value of a business. Zeta CEO David Steinberg… Continue reading »
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Chief Creative Director Henry Cavill on His Confidence in MuscleTech’s Rebrand
Action star Henry Cavill will tell you that you don’t get to be Superman without taking your physical fitness very seriously. His dedication to wellness has not only landed him some of the biggest roles in film and TV, but also, as of recently, a gig as supplement company MuscleTech’s newest global brand ambassador and…
Meet the Credibull, a No-Nonsense Ad Mascot for Loan-Comparison Site Credible
Fintech startup Credible, looking to compete with legacy players like LendingTree, is launching its first national ad campaign and introducing its first mascot, a hulking bovine who walks on two legs and gives no-nonsense advice on money matters. The work, which will run across TV and digital, comes from Engine via a brief that asked…