Month: August 2021

The MRC says its full board needs to review Nielsen’s request. The MRC says the hiatus request is for a temporary period, to be used “outside the normal MRC audit and accreditation process.” This may
last up to six months, with an option for an extension of another six months.

Lincoln, Acura, Mercedes-Benz, Aston Martin, BMW and Audi are among the brands gathering in California this weekend.

“Apple’s current path threatens to undermine decades of work by technologists, academics and policy advocates towards strong privacy-preserving measures being the norm across a majority of consumer
electronic devices and use cases,” states an online petition signed by the New York Public Library and other groups.

In addition to consulting, analytics and audits, MediaSense manages many of the industry’s big media reviews. COMvergence estimated that the company managed 45% of global pitches conducted in Q2.

The class-action complaint states that “Facebook users continue to be bilked out of billions of dollars by scammers while Facebook continues to collect billions of dollars in revenues from those
same scammers.”

I liked the Slack ad that aired during the Olympics the first 10 or 20 times I saw it, but less so the next 100 or more times it played.

The plan is to bring together digital services from Omnicom’s Precision Marketing Group, Amazon Web Services (AWS) technology, and Credera’s cloud adoption expertise to help clients create and scale
customer experiences.

The Media Rating Council, the third-party accreditation organization that checks Nielsen and other measurement firms’ methodology, is likely to reach a decision about the status of Nielsen’s national TV service early next week–and the industry is bracing for Nielsen’s longstanding National TV measurement service to lose its accreditation, opening another major fissure in its longstanding…

Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Shutterstock’s Stan Pavlovsky considers the benefits of his company’s talent-focused approach to recruitment and retention. Below, in his own words, he expresses hope and excitement about this new way forward….

Messenger From Facebook extended the option of using end-to-end encryption to voice calls and video calls. Messenger From Faceboook End-to-end encryption has been available for chats on Facebook’s flagship messaging application since 2016. Messenger director of product management Ruth Kricheli said in a blog post Friday that there are more than 150 million video calls…