Month: August 2021

Soccer champion Cristiano Ronaldo is a frequent star of advertising for brands ranging from Nike to Coca-Cola. He makes his latest commercial appearance in the biggest ever campaign for LiveScore, a global business spanning 200 territories that provides real-time sports updates. This is the brand’s TV ad debut, developed by London-based creative agency Wonderhood Studios…

Ryan Murphy’s American Story franchise for FX is undergoing a major expansion. FX and 20th Television are creating a pair of new spinoff anthology limited series–American Sports Story and American Love Story–and are developing a fourth season of American Crime Story focused on Studio 54. It’s the latest extension of a franchise that began in…

After users turn on two-factor authentication in the Snapchat application, they’ll need to enter a code they receive through a text message or a code generated by an authentication app each time they login to their accounts. If users don’t have access to text messages or their authentication app, they can use a Recovery Code…

Snapchat allows users to turn on two-factor authentication to add extra security to their accounts. When this feature is turned on, users will need to enter a code they receive through a text message, or one generated by an authentication application (such as Google Authenticator), whenever they login to their Snapchat account. Here’s how to…

Ad verification and measurement provider Integral Ad Science held its first earnings call after going public just over a month ago. Revenue increased 55% to $75.1 million year-over-year. That growth was largely fueled by programmatic revenue, which jumped 94% to $31.8 million compared to the same period last year. Programmatic accounts for 42% of total Q2 revenue, as… Continue reading »

The post Programmatic Fuels Integral Ad Science’s Q2 Growth appeared first on AdExchanger.

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

The post Comic: Organic Gardening appeared first on AdExchanger.

How did a guy like Mike Richards land the “Jeopardy!” host job? One reason could be: There are no real quiz show hosts anymore.

Walmart has confirmed the results of a six-month review process for the $400 million-plus account. WPP’s Haworth handled the business for the past five years. Publicis Groupe’s areas of focus will
include media strategy, planning, buying and partnerships. It will work in concert with Walmart’s collective marketing agency roster, including Interpublic’s Deutsch LA and FCB.

Disney’s D2C business, which Hulu and Disney+ are a major part of, was up 57% to $4.3 billion in revenue, largely due to higher Hulu subscription revenue and a Dec. 2020 price increase for Hulu Live
TV+ service. The company’s highly scrutinized Disney+ premium video service also outperformed