Plus: The early days of programming, an existential investigation, and bipartisanship before our very eyes.
Pearls Before Swine by Stephan Pastis for Fri, 13 Aug 2021
Dilbert by Scott Adams for Fri, 13 Aug 2021
Wavemaker Appoints New Chicago Leadership Team
Wavemaker has named Spencer Koch as its new head of office alongside Mariel Cummins as group director, client lead to oversee the Chicago arm of the WPP-owned media planning and buying agency. Koch has worked out of sister agency Mindshare Chicago for the last seven years within its Team Energy division created to service WPP’s…
Samsung Has Its Own AI-Designed Chip. Soon, Others Will Too
Synopsys, which sells software for designing semiconductors to dozens of companies, is adding artificial intelligence to its arsenal.
Reddit Accelerates European Growth with Sales Hires From Facebook and Verizon
Reddit has begun to scale its advertising offer across Europe with the appointments of David Trencher and Maria Purcell to lead local teams focusing on retail, tech, gaming and finance verticals. Trencher moves to London from the U.S. team, having previously held positions within Facebook and Spotify, and will take the position of head of…
Convergent TV Is a Strong Contender as Digital Faces Headwinds
Today, convergent TV–linear plus connected TV and over-the-top services–offers the best of everything: large, captivated audiences, high-quality content, an abundance of inventory and digital-like targeting, with precise measurement and attribution. Given the data accessible to advertisers, combined with advances in targeting, TV is the strongest, most scalable and precise medium. It has also established a…
Shiner Beer’s First New Brand Platform in 5 Years Aims to Capture the ‘Best of the Texas Experience’
Texas has an undeniable allure–a stubborn, independent coolness that even the state’s patchy response to the pandemic can’t entirely eclipse. People continue to flock to the Lone Star State from all around the country–drawn to its low tax rates, boom of employment opportunities in the tech sector or simply the fascinating bundle of contradictions that…
Walmart Consolidates Media and Creative Accounts with Publicis Groupe Win
Walmart has named Publicis Groupe as its lead $600 million media planning and buying partner in the U.S., consolidating its creative account in the process. The appointment process, conducted by MediaLink, saw Publicis beat out rival holding companies, having worked with the retail brand on its creative account for the last five years. Walmart is…
How Footer Bidding Can Be A Tool To Navigate Core Web Vitals
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Premesh Purayil, CTO, Freestar. As we all know, Google’s Core Web Vitals scores and related changes to search result prioritization have thrust site speed and user experience to the forefront for all publishers. Ask… Continue reading »
The post How Footer Bidding Can Be A Tool To Navigate Core Web Vitals appeared first on AdExchanger.