Miller Lite and J Balvin Help Marginalized Small Businesses With a Limited-Edition Can
Combining scarcity sales, local culture, and the pop-art visual aesthetic of J Balvin, Miller Brewing Company has released limited edition cans of its Miller Lite beer with the Prince of Reggaeton’s playful neon lightning motif. Similar to last year’s McDonald’s collab, the exclamatory “?ES JOSE TIME!” campaign is steeped in J Balvin’s signature colors while…
Black Entrepreneurs in Cannabis Industry Push for a Piece of the Profits | WSJ
Thinking About Cutting Your Instacart Budget? Not So Fast.
“We won’t need to advertise on Instacart at the same budget level in 2022 … will we?” Instacart is not going away even once the pandemic finally does. Online grocery shopping is now a behavior. It’s not too late for brands and marketers to get in on the action, either. If anything, it’s just beginning….
DoubleVerify Uncovers A New Type Of Scam In CTV
Ad verification company DoubleVerify recently shut down a new type of scheme in connected TV that uses screensavers to hijack streaming devices in order to generate fake ad impressions – even when the screen is off. DoubleVerify estimates that the scam, dubbed “SmokeScreen,” is bilking advertisers out of millions a month and shows how fraudsters… Continue reading »
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InMobi Has Its Eye On Telcos, With Abhay Singhal
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. On the heels of an Axios report that InMobi is in talks to acquire Xandr from AT&T, InMobi rolled out a new offering for mobile telcos. Coincidence? Called InMobi Telco, the business unit provides infrastructure for mobile carriers… Continue reading »
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MLB Goes the Distance With Field of Dreams Game Initiatives on Twitch, Minecraft
Major League Baseball built it, and Thursday night, the New York Yankees, Chicago White Sox and roughly 8,000 fans will come to the Field of Dreams site in Dyersville, Iowa, for the first MLB game to take place in that state. For those not among the lucky 8,000, the league will ease your pain with…
How Hulu Letting Viewers Choose Ads Or No Ads Solidified Their Streaming Business
If there’s anyone who knows the ins and outs of driving growth strategies, it’s Kelly Campbell. Before she arrived at Hulu, one of the shining streaming stars coming out of this past year, she oversaw growth marketing for Google Cloud. Suffice to say, Kelly knows a thing or two about how to scale platforms on…
Oliver Charges Mono’s Jeffrey Gorder With Leading Growth in North America
Marketing technology group You & Mr Jones’ in-house agency Oliver has hired Jeffrey Gorder to take on the new role of chief growth officer for North America to continue the business’ expansion in the country. Gorder, who joins from MDC Partners’ creative agency Mono where he was managing director and chief growth officer, will see…
TikTok Bolsters Safety Options for Teen Users
TikTok released several updates aimed at protecting younger users of the video creation platform. When people aged 16 or 17 join TikTok, their direct messaging setting will now default to “No One,” meaning that they will have to actively switch to a different sharing option in order to message other users. People in that age…