DoubleVerify Acquires An EU Competitor, Its First Deal Since Going Public
Ad verification and measurement provider DoubleVerify is set to acquire Berlin-based ad tech company Meetrics, a deal that will help fuel the newly minted public company’s global expansion. The all-cash purchase is expected to close in the third quarter of 2021. DoubleVerify CEO Mark Zagorski declined to disclose the sale price. Meetrics was founded in… Continue reading »
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Kate Spade Invites Shoppers Downtown in Its Fall Campaign
There are few places in the world that are better to visit in the fall, or that have more vibrant downtowns for that matter, than New York. That’s why Manhattan’s Financial District plays the leading role in fashion brand Kate Spade’s fall 2021 campaign, which is set to the tune of Petula Clark’s 1965 hit…
Amazon Partners With Affirm on New Buy Now, Pay Later Option
Amazon shoppers will soon be able to delay payments on big-ticket items through a new deal the ecommerce giant has signed with buy now, pay later provider Affirm. The partnership will give Amazon customers the option of spreading payments for certain purchases of $50 or more into monthly installments with no late fees or hidden…
In Praise Of Cohorts, The Only Truly Privacy-Compliant Option We Have
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Warren Lapa, CEO, Unique. When Google announced its plans to block third-party tracking in Chrome, the ad tech ecosystem immediately pivoted to first-party data and derived personal identifiers. The pitch… Continue reading »
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Black Lives Matter Changed the Way Consumers View Brands Forever
The mainstreaming of the Black Lives Matter movement was one of the defining events of 2020. Having mobilized citizens all over the world, it sparked a tide of social activism not seen for decades. Now, a little over a year later, many Americans are at a point of reflection. How much has changed when it…
This Platform Is Helping Marketers Reach Buyers When They Are Happiest—Opening Packages
The appeal of online shopping comes in part from the rush of serotonin that opening a new package brings. The unboxing experience is a highly impressionable timeframe, and the messaging inside a box can’t be ignored the way brand emails can be deleted. There is a 100% open rate and, naturally, marketers want in. That’s…
Apple Store vs. Repair Shop: What the Right to Repair Is All About | WSJ
Gap Becomes the Latest Retailer to Acquire Virtual Try-On Tech
Gap is acquiring a startup that makes it easier for customers to virtually try on clothes as part of the retailer’s continued push to reinvent itself for the age of ecommerce. The clothing brand is buying Drapr, which allows users to quickly create 3D avatars of their bodies to try on products. Gap is only…
Hasan Minhaj Expertly Slays FOMO in Samsung and Verizon’s First Co-Branded Campaign
Samsung, Verizon and comedian Hasan Minhaj partner for a campaign that’s a little busy, to say the least. Made in collaboration with Ogilvy New York, the telecommunications teams presents a solution for dreaded FOMO, or Fear of Missing Out, in the form of a Samsung Galaxy Z Fold3. The new campaign, titled “NOMO FOMO,” is…