Month: August 2021

Reddit plans to raise up to $700 million in series F funding, led by Fidelity Management and Research and including other existing investors, which would bring the company’s valuation to more than $10 billion. The company said in a blog post Thursday that the second quarter of 2021 marked its first ever quarter with advertising…

Following a highly competitive months-long auction process conducted by parent company Adidas, sneaker brand Reebok finally found a buyer. Authentic Brands Group, which has been scooping up notable retail and consumer brands for the past decade, is making its largest purchase to date with the acquisition valued at about $2.5 billion (EUR2.1 billion). The all-cash…

Lyft’s latest appeal taps into a universal pain point of drivers: You could have avoided that parking ticket by letting its drivers provide the ride. For those rueful individuals who have gotten a ticket for leaving their vehicle in an illegal spot, sharing an image of the citation by tagging @Lyft and using the hashtag…

Nike is helping young people in one of Berlin’s most misunderstood neighborhoods flip the narrative about their community. The brand has launched a digital mini-series about the young residents of Neuk?lln, a diverse district in Berlin that is undergoing gentrification–a trend evident with the new Nike Unite store that has recently opened there. Neuk?lln is…

Acknowledgment is the first step of recovery, but it’s still just a step. Twitter’s image cropping algorithm favors lighter, slimmer and younger faces, researcher Bogdan Kulynych found. Kulynych went on to warn that bias algorithms are just one way tech can be harmful. Kulynych, a graduate student at public research university ?cole Polytechnique F?d?rale de…

Snap Inc. revealed some tricks to enable marketers to treat themselves to strong results from their upcoming Halloween campaigns. The company wrote in a blog post Thursday, “This Halloween will matter to Halloween celebrators more than in years past. It’ll be one filled with in-person celebrations, costume contests, trick-or-treating, scary movie marathons and more. Here…

After 12 years of experience in the New York dating scene and now married with children, Melissa Hobley is currently in 32 different dating apps–and so is her husband. But that shouldn’t come as a surprise since Melissa acts as the current Global Chief Marketing Officer for OKCupid, so she must keep a close eye…