Month: August 2021

Rumors have swirled for months that The New York Times was working on a newsletter project to combat external pressure from platforms like Substack, and this morning the publisher unveiled it. The Times announced on Thursday that it would be launching a suite of 18 new and existing subscriber-only newsletters, including seven entirely original opinion…

The firm would also consider sale of a minority stake. Mailchimp, which has expanded its services for SMBs beyond email, is exploring options that could lead to a sale, with a possible valuation of
$10 billion, Bloomberg reports.

AT&T has specified a time frame for shifting Amazon Prime Video access solely to the HBO Max app — with the expected loss of sub volumes already built into projections, per the company.

With the increase in drive-thru services at fast food outlets following in-store restrictions due to the Covid-19 outbreak, McDonald’s has released a road safety campaign to remind drivers to keep their minds on the road rather than their food. The world’s largest fast-food brand has discovered that more than a third (40%) of its meals…

Wall Street can’t get enough of ad tech – creating a hot market for stocks and making quarterly earnings a who’s who of ad tech companies. Not so long ago, the ad tech bellwethers were The Trade Desk and Magnite, but earnings season now features a parade of companies young and old: PubMatic, DoubleVerify, Viant,… Continue reading »

The post The Big Story: Ad Tech Meets Wall Street appeared first on AdExchanger.

Total U.S. spending on subscription services grew rose 21% in the first six months of 2021 to $12.2 billion.

When Salesforce surveyed marketers around the world recently, they learned the Covid-19 pandemic impacted them in three significant ways: it accelerated implementation of digital strategies, data and the use of artificial intelligence became more important than ever along with collaboration remaining a vital aspect of successful workplaces, even when it’s remote. One finding from Salesforce’s…

Bryn Attewell, the global executive creative director at WPP and Grey London, is joining Good Agency as its new creative leader. He will replace Reuben Turner as ECD of Good, an independent agency that specializes in charities and purpose-driven advertising. Turner will remain at the agency as a consultant and advisor to a select number…

DoubleVerify says the scheme, which uses screensavers to create fraudulent ads and impressions even when CTV devices are off, was identified and blocked for its clients but is still active on about
10,000 devices.