Month: August 2021

Anyone who has ever experienced the agony of seasickness might find the premiere episode of this new food show to be rough going.

Dentsu International has named Phil Adrien as chief executive of creative for Asia Pacific as it aims to deliver creative transformation and growth for clients. Alongside his new role, Adrien will also continue to hold the post of managing director for Dentu’s creative group based in Singapore, which he had held since 2019. He will…

When taking a look at Emily Boschwitz’s work experience, it comes as no surprise that she is good at what she does. Previously honored as Adweek Brand Visionary Award in 2019 for her work on the telemedicine brand Hims and Hers, Emily helped build the brand empowering the self-care movement. Perhaps because she herself is…

At the start of the pandemic, a survey of 5,002 people showed 30% could be found watching a TV show on their mobile devices weekly.

Called the Exo-Abs, the robotic device uses artificial intelligence to gauge how much pressure to put on a person’s midsection.

It isn’t just the dugout chants or spins of Zedd’s “In the Middle” on the PA during meetings in the pitcher’s circle: Softball is making noise, and marketers are listening. The Women’s College World Series (WCWS) final averaged more than 1.8 million viewers on ESPN, more than that network’s Sunday Night Baseball (1.6 million) or…

In a year largely defined by high expectations and lackluster realities, the video game industry has proven the exception. As the stock of the gaming industry has risen, so too has the value of publishers devoted to covering it, leading to a glut of new entrants joining the field like Bloomberg Media and The Washington…

A platform for non-fungible tokens (NFT), featuring content from singer Akon and creators and producers from entertainment franchises such as Marvel, Batman and Ghostbusters, is to launch and will curate the first digital billboard for NFTs in Times Square. Having raised $2.5 million in first-round funding, the ENVOY Network will aim to be a premium…

Even Procter & Gamble, one of the world’s largest advertisers, knows sometimes less is more. Sending the same Tide ad to the same person over and over again, for instance, is a waste of money. Even worse, too much exposure within a short period of time can be annoying and damage how people feel about…