Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Quartz’s Natalie Diamond describes the culture of experimentation that has helped her media company become a standout. Below, in her own words, she suggests success can be defined more broadly…
McDonald’s Canada Pays Loving Tribute to Fry Thieves in Musical Ad
Fast food has remained a reliable source of sustenance during this unyielding pandemic as drive-thru windows remain open to our yummy whims. Still, there’s no replacing the experience of stopping by a restaurant and dining in with our friends and loved ones, especially if we get to annoy them in the process. For its latest…
Convicts’ New Purpose Practice Helps Clients Address Their ‘Why’
Amplifying brand purpose has taken on greater import after a tumultuous year that included a pandemic and widespread social unrest.
Automakers Spend Big On Olympics TV Ads
The Tokyo Olympics garnered the most TV ad impressions (1.7 billion), followed by the NBA Playoffs/Finals (698 million) for automakers.
Firefox Beefs Up Cookie Deletion Capabilities
Mozilla’s Firefox browser is rolling out a new feature that it says will allow users to “delete all traces” of “sneaky third-party cookies” — including so-called supercookies, which ad companies use
to track web users who erase more traditional cookies.
to track web users who erase more traditional cookies.
Nike Celebrates Its Retail Staff As Consumers Return to the High Street
It’s been the toughest of times for many, especially those working in retail. To celebrate and honor some of its staff in the U.K., Nike has released a campaign placing a spotlight on some of its team. The seven spots in the “Ask Our Athletes” campaign position the Nike retail team as athletes in their…
Instagram Rolls Out Limits Feature to Help Users Hide Unwanted Comments, DM Requests
Instagram detailed three updates with the aim of helping users avoid abuse on its platform. The Facebook-owned photo- and video-sharing network introduced a way for people to prevent unwanted comments and DMs, Limits, which will enable users to automatically hide comments and DM requests from people who don’t follow them or recently began following them….
Mike Richards, Mayim Bialik Named Next Jeopardy! Hosts
For the first time in Jeopardy! history, two hosts will take the helm of the hit game show, following Alex Trebek’s death last year. Sony Pictures Television tapped Mike Richards, the show’s executive producer, as the host of the nightly syndicated show, and actress Mayim Bialik will anchor primetime and spin-off specials of Jeopardy! Top…
‘With Canva You Can’: Design Platform Eyes More US Growth
“We exploded last year,” said online graphic design platform Canva’s chief marketing officer Zach Kitschke from his home in Sydney, Australia where he is stuck indoors on a Friday night amid another lockdown due to a resurgence of Covid-19. But he can’t complain too much, as the pandemic has been a catalyst for the adoption…
Splash House’s Groundbreaking Cannabis Sponsorship Could Hint at the Future of Festivals
As many as 60,000 people are expected to flood into Palm Springs over the next two weekends for an upscale dance party called Splash House, where the exclusive cannabis sponsor will be as prominent as the poolside DJ sets and misting fans. The event, taking place across several tony resorts and a cavernous museum, will…