Twitter marked the 48th birthday of hip-hop–the anniversary of DJ Kool Herc’s Back to School Jam Aug. 11, 1973–by teaming up with hip-hop legend Fab 5 Freddy on a collection of hashtag-triggered emojis. There are five emojis, each representing a specific theme, activated by several different hashtags and available through Sept. 30: Twitter #HipHop #HipHopBirthday…
ESPN+ Bets on Exclusivity to Drive Growth
As streamers like Peacock and Paramount+ move into sports and snap up smaller properties, ESPN+ is going for the big leagues. Disney debuted ESPN+ three years ago, kicking off a sports streaming craze. The platform became the first U.S. streaming service dedicated to sports, and now viewers are seeing some of the country’s biggest leagues…
Samba TV Starts SambaID Identifier To Measure Campaigns
The SambaID identifier provides “deduplication” that marketers need in a cross-device media-platform world.
From Drag Queens to the Pope’s Painter: How Magnum Built a Brand For Pleasure Seekers
The walls of this ad agency more closely resemble an art gallery than a corporate office: decorated with paintings, illustrations, graffiti and even pieces of art hanging from the ceiling. These are the surroundings of LOLA MullenLowe in Madrid, and the source of some of its most prominent artwork is the Unilever-owned ice-cream brand Magnum….
The World’s Largest Ad Blocker Launches A DSP
The German ad-blocker company eyeo will be making more ad revenue than ever after launching a demand-side platform called Trestle on Wednesday. Eyeo operates the ad blocker Adblock Plus (ABP), which can be downloaded as a browser plug-in or a mobile browser app, and created the Acceptable Ads program, a committee of ad blockers (ABP… Continue reading »
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WhatsApp Enables Users to Move Their Entire Chat History Between Operating Systems
WhatsApp revealed at Samsung’s Galaxy Unpacked 2021 event Wednesday that users will be able to move their entire chat history from the Facebook-owned messaging application between mobile operating systems. Chat histories include conversations, photos and voice notes, and WhatsApp pointed out that since all conversations on its platform are end-to-end encrypted by default and stored…
Advertising’s Hybrid Future: Why Outsourcing Is Here to Stay
The pandemic wasn’t the first time agency owners and advertising leaders “rented” talent. The 2008 recession forced many businesses to outsource advertising work.
NBCU Telemundo Forms Hispanic Streaming Unit
The new division will be responsible for developing a content slate spanning 50-plus projects leading into 2022 and beyond for Telemundo and NBCU streaming platforms.
WarnerMedia Looks To Sell TMZ To Fox: Report
The companies are reportedly in talks, as AT&T continues to spin off assets to focus on 5G.
Advertisers And Publishers Are Demanding Greater Data Accountability
This article is sponsored by GroundTruth. As consumers continue to evolve the way they shop and interact with brands, accuracy has become more critical than ever for advertisers and publishers. Relationships across the ad tech spectrum now strongly depend on truth in data, and increasingly this applies not only to online data but to location-based… Continue reading »
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