It’s common knowledge that Serena Williams is a superhero in the sports world. And in a fantastical new campaign for DirecTV’s streaming service, she officially becomes Wonder Woman, battling a shopping mall full of monsters with her weapon of choice–a tennis racquet. The retro-themed spot, from TBWAChiatDay Los Angeles, formally introduces DirectTV Stream by mashing…
The Long Goodbye
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Dollar General’s New Ads Focus on Its Role in Communities
Dollar General has introduced its first integrated brand campaign under the tagline “Here for what matters,” which encompasses both its corporate story and its mission of serving others. The messaging was created by communications agency BCW Global and its subsidiary creative shop HZ. The 90-second spot follows a mother’s daily journey from when she wakes…
John McEnroe: Voice Actor? Squarespace Humorously Turns His Netflix Role Into a New Career
Like so many of the would-be entrepreneurs in recent Squarespace ads, John McEnroe is trying to turn his side hustle into a full-time gig. The tennis legend–perhaps best known for his volatile temper and, these days, his sports announcing on ESPN–wants to be a voiceover artist. He’s already got one major project under his belt:…
Another Facebook Exec Departs as Creative Chief, Global Business Marketing VP Mark D’Arcy Exits
Facebook has lost another senior executive this year with the sudden departure of Mark D’Arcy, its vp of global business marketing and chief creative officer, just months after the departure of his fellow lead within the division, Carolyn Everson. D’Arcy, who joined the social media giant as director of global creative solutions in the summer…
Pearl Milling Company Reintroduces Itself in First Spots Since Rebrand
Pancake mix and syrup brand Pearl Milling Company, which rebranded from Aunt Jemima in February, is out with its first ad campaign, “Stack Up the Moments,” which seeks to remind consumers it’s been on breakfast tables for 130 years. The campaign will include three TV spots that focus on “memorable morning moments”–and longevity. The first…
Hotels.com’s Captain Obvious Expands His Spokes-Captain Work for Resorts World Las Vegas
Captain Obvious has been telling people about the savings they could get from Hotels.com since 2014. Now, the truth-spewing spokes-captain for the hotel booking site has a new role: a guide to Resorts World Las Vegas, the huge new property on the Las Vegas Strip. In a nearly two-minute film, Captain Obvious pulls up in…
Cinema Ad Net NCM Taps Tunick As First CMO
As it continues to recover from the COVID-19 shutdown, NCM is adding a new CMO role, and has tapped long-time media and agency marketing executive Amy Tunick to fill it.
Is The RFP Process Broken? Most Clients And Agencies Think So
While advertisers and agencies agree the process is broken, that’s where they split and the finger-pointing begins.
Messenger From Facebook: How to Use the Cottagecore Chat Theme
Messenger From Facebook added a new chat theme inspired by the Cottagecore aesthetic. When the Cottagecore theme is used in a Messenger chat, the chat’s background will have a picture of a cottage in a forest. The chat’s emoji will also automatically change to the mushroom emoji. Here’s how to use the Cottagecore theme in…