Chevrolet and Guy Fieri to Debut the Apple Pie Hot Dog During Major League Baseball
It is often said that you can’t mess with a classic, but world-famous chef and TV personality Guy Fieri’s specialty is spicing up tried-and-true recipes in hopes of creating something new. To that end, he’s teamed up with Chevrolet to bring us the Apple Pie Hotdog. Drawing its inspiration from an influential Chevrolet advertisement from…
Lovehoney Makes a Play for the US Market with a Campaign for All Pleasure Seekers
Some like it in the dark. Others prefer using toys. Quite a few will never divulge their intimate inclinations, opting for discretion. Sexual pleasure looks differently for everyone and one sexual wellness brand is claiming to be up for any sultry task, no matter what revs your engine. For its biggest U.S. campaign, Lovehoney has…
Sports Trading Cards Are Trending, and eBay Wants To Do More Than Facilitate Transactions
Among the bread bakers, pet adopters and Home Depot DIY regulars who sought comfort during quarantine, a strong market of trading card fanatics also emerged. And ecommerce platform eBay is still reaping the benefits. Top line While eBay is historically a hotspot for collectible goods, the platform saw a 142% increase in sales within the…
Exploring The Many Facets Of OTT
Among the biggest challenges to OTT are “fragmented inventory, and cross-platform measurement of linear TV + OTT,” according to industry panel.
Nextdoor Reveals Its 2021 Neighborhood Favorites
Neighborhood social network Nextdoor revealed the winners of its 2021 Neighborhood Favorites local business awards Tuesday. Winners were chosen based on recommendations from real neighbors that live in each respective community. American Express sponsored this year’s edition as part of its “Let’s Go Shop Small” summer campaign, which encourages people to support small and midsized…
Just Like the Classroom: Raise Your Hand to Speak During Twitter Spaces
Audio feature Twitter Spaces added a raised hand emoji that enables co-hosts, hosts or speakers to indicate that they wish to speak without interrupting the person currently talking. Twitter Spaces said in a tweet that unlike other reaction emojis, which disappear after a short time, the raised hand remains until the user lowers it or…
Google Details Updates to Automated Bidding in Display & Video 360
Google revealed a trio of updates to automated bidding via its Display & Video 360 buy-side solution. Users can now set custom bidding multipliers without the need to write code by selecting Floodlight activities and assigning values to them. Display & Video 360 product manager Casper Verhoofstad explained in a blog post Tuesday, “For example,…
CPG Earnings Show Data-Infused Brands Who Are Upping Their Media Spending
The pandemic upended consumer buying habits – and the brands behind these products are not going back to their old ways. Many of the world’s largest food and beverage brands reported quarterly earnings in the past two weeks, and two important themes running throughout those calls was the sharp increase in advertising spend this year… Continue reading »
The post CPG Earnings Show Data-Infused Brands Who Are Upping Their Media Spending appeared first on AdExchanger.