Month: August 2021

GroupM has served as pilot partner for this program and has been testing it with hundreds of participants over the past month.

NBCU says it was the most-streamed Olympics event ever at nearly 6 billion streaming minutes. That is up 22% from 2016 Rio Olympics and 95% more than 2018 PyeongChang Olympics.

Faw worked for MediaPost as a reporter covering the ad agency beat for over seven years. She left to join Adweek in May.

There are 256 NFTs from artist pplpleasr, selling for a fixed price of 1 Ether per piece.

YouTube detailed additional safety measures it is implementing for users under 18 on both the flagship platform and YouTube Kids. In the coming weeks, the default upload setting for YouTube users between the ages of 13 and 17 will gradually be adjusted to private uploads, meaning that content uploaded can only be seen by those…

Online publishers probably get at least one of these emails a day: “Hi! I love your blog. I’m a freelance writer and I just want to get my work out there into the world. Can I share an article on your website? I’ll even pay you for the trouble!” First, no writer in the history…

This article is sponsored by RTB House. Google’s recently updated timeline for phasing out third-party cookies in Chrome wasn’t the end of the story. Late on Friday, July 23, Google launched a dedicated website with a more detailed running timeline, which it plans to update every month. It announced the website’s launch via tweet rather… Continue reading »

The post Google Quietly Drops New Privacy Sandbox Guidance, Clamps Down On Workarounds For Cross-Site Identity And Tracking appeared first on AdExchanger.

VMLY&R has hired IBM iX’s associate partner Simon Macfarlane to take on the role of executive director of technology for EMEA with the aim of building relationships with tech providers while also developing the WPP agency’s digital transformation offer in the region. Working alongside Andrew Dimitriou, VMLY&R’s EMEA CEO, and Karen Boswell, its EMEA CXO,…

Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Dorothy Hui of Sony Music U.K. highlights the importance of keeping pace with industry developments with an internal education strategy. Below, in her own words, she describes how her company…