AMC is ‘especially pleased,’ since it was WarnerMedia that shattered the traditional 90-day theatrical widow, citing the pandemic.
New Global Campaign Shows Off ‘The Shorter Side of YouTube’
YouTube kicked off “The Shorter Side of YouTube,” a global ad campaign to promote its YouTube Shorts short-form video feature. The Google-owned video site debuted its YouTube Shorts Fund last week with the goal of distributing $100 million to creators by the end of 2022. YouTube Shorts is now available in more than 100 countries…
Hard Mountain Dew Blasts Onto the Seltzer Scene
Long before late-night taco lovers were spiking their Baja Blast with tequila, Mountain Dew had a close association with alcohol. The caffeinated soda has always been zero-proof, but its name was drawn from an Appalachian term for moonshine. It was first concocted amid the Great Depression by Barney and Ally Hartman as a mixer for…
Invstr StockStars Snap Mini Goes Global, Adds Languages
The Invstr StockStars Snap Mini that debuted in Australia, Ireland, New Zealand, the U.K. and the U.S. in May is now available worldwide in Arabic, English, French, German, Hindi, Portuguese and Spanish. Invstr said more than 400,000 people have played Invstr StockStars since its debut, adding that it is based on the company’s Fantasy Finance…
In-Theater Ad Network NCM Concerned About 2021 Ad Revenues
The current weakness is focused on the scatter market. Looking ahead, NCM is more positive about upfront ad discussions for the period starting in Q4 2021.
A Lesson in Friendship: Always Reply to a Media Pitch
I’ve been in public relations for over 30 years. During that time, I have dealt with hundreds of reporters from myriad beats and walks of life. I always kept the relationships professional with all of those media contacts, though occasionally crossing the line by meeting for drinks or sharing stories about our personal lives. As…
Telemundo Creates Hispanic Streaming Division to Develop Peacock Programming
Telemundo is creating a new business division in its ongoing effort to target Hispanic consumers on new platforms. Top Line NBCUniversal Telemundo Enterprises on Tuesday announced the creation of a Hispanic Streaming business division dedicated to making programming for NBCUniversal streamer Peacock as well as for Telemundo’s and NBCUniversal’s other streaming platforms. Beginning immediately, the…
Snapchat: How to Turn on Data Saver
Snapchat features a Data Saver mode that allows users to decrease the application’s mobile data usage. When the Data Saver feature is turned on, users will have to manually load content such as Lenses and Snaps. Our guide will show you how to turn on Data Saver in the Snapchat mobile app. Note: These screenshots…
Women Shine on Facebook, Instagram During 2020 Summer Olympic Games
Facebook shared details on activity on the flagship social network and Instagram during the 2020 Summer Olympic Games from Tokyo. Athletes worldwide gained more than 75 million followers and drove over 410 million interactions on Instagram during the event, creating more than 300,000 Stories. Brazilian skateboarder Rayssa Leal, who became a Twitter sensation during the…
Don’t Backpedal on Eco Travel Habits, Says Ebike Brand VanMoof
As society faces continued warnings over the impact climate change is having on the world, ebike brand VanMoof has released a campaign to call on citizens not to abandon greener mobility habits as Covid-19 pandemic lockdowns ease. According to research released in June from around 3,000 respondents, despite the boom in ecycle availability alongside the…