Veteran business journalist Larissa Faw, who joined Adweek earlier this year as agencies editor, died on Aug. 5. She was 43. The cause of death is not yet known. In May, Faw joined Adweek to lead the publication’s agencies team after spending more than 15 years reporting on the advertising industry and related topics. In…
To Get Around New York, You Need the Skills of an Olympian
The Summer Olympics in Tokyo may be over, but there’s one city where everyone performs feats of strength and agility year-round with no international fanfare. Welcome to New York, city of Olympians, according to a new social video created by Transportation Alternatives, a nonprofit advocating for biking, walking and public transit–anything but cars. “You Shouldn’t…
The Trade Desk Doubles Revenue (In A Weird Year) And Bets The Farm On CTV
The Trade Desk earned $280 million in Q2 2021, doubling its total from the same time last year, the company reported in quarterly earnings on Monday. Its profitability jumped from $25 million a year ago to almost $48 million. The Trade Desk’s crazy year-over-year growth comes with a familiar asterisk during this earnings period: Q2… Continue reading »
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Uncommon Studio Hires Former Lida CEO Jonathan Goodman to Lead CX Division
Uncommon Creative Studio has expanded its service offerings to include customer experience (CX) with the formation of a new division. To head it up, Uncommon hired former chief executive officer and founding partner of Lida Jonathan Goodman as director. The new division will offer data-led CX while also being able to create digital products and…
Twitter Wraps Up 2020 Summer Olympic Games
Brazilian skateboarder Rayssa Leal left her mark on the Twitterverse during the 2020 Summer Olympic Games from Tokyo, as she was the social network’s most mentioned athlete between July 23 and Aug. 8, and her silver medal in women’s street skateboarding was the most tweeted about event during that time period. Lead partner manager and…
Marketers Are Mistaking Information for Intimacy
We live in a hyper-connected world where more data is being collected than ever before. Every Google search, every credit card swipe and every tweet leaves behind a bread crumb of information that adds up to reams and reams of data. Even as you read these lines, you are offering up data about your device,…
In an Uncertain World, Airbnb Tries Flexible Search to Attract Travelers
This past summer began with the promise of travel returning to some semblance of normalcy. But the pandemic surges in Florida and Louisiana, as well as massive wildfires in California and Greece, have upended consumers’ itineraries globally. As Airbnb seeks to maintain its steady growth in bookings during all this upheaval in many key destinations,…
Climate Change Has Consumed Journalistic Standards
Facebook Updates Transfer Your Information Tool
Facebook added events to the types of data covered by its Transfer Your Information tool, and two new platforms are now compatible with the tool: Google Calendar and Photobucket. A spokesperson for Facebook said the timing of these updates had nothing to do with last week’s controversy over two researchers from New York University being…
Oreo Turns Packs Into Devices for Crafting the Perfect Mixtape
Oreo is playing into nostalgia by turning its own packs into a tool for creating mixtapes. “Press Play to Win,” created by Digitas U.K., is an activation that continues the brand’s “Stay Playful” campaign with a celebration of sharing music. It integrates the brand’s packaging with AI technology to bring the act of crafting a…