Month: August 2021

Snap Inc. outlined the steps it takes to prevent misinformation from spreading on its platform with an eye toward pandemic developments including the delta variant, as well as the Covid-19 vaccine. The company wrote in a blog post Monday, “As the world continues to battle the latest developments of the Covid-19 pandemic, it is more…

Expect to see gains in video and performance-oriented ads to continue post-pandemic.

Snapchat allows users to choose from two visual themes for its mobile application: Light and Dark. The Light theme uses white backgrounds throughout the app, while the Dark theme (“Dark Mode”) uses black backgrounds. The app’s default theme is the “Light” theme. Here’s how to switch to Dark Mode in the Snapchat mobile app. Note:…

Snapchat allows users to choose the default skin tone for emojis in the application. There are six different skin tones to choose from, with the default being the bright yellow option. Here’s how to change your default emoji skin tone in the Snapchat mobile app. Note: These screenshots were captured in the Snapchat app on…

In this role, Vining will report to Chairman of VaynerX and CEO of VaynerMedia, Gary Vaynerchuk, and will lead the diversity, equity and inclusion efforts globally across the group of companies.

Thirty years ago, when I was VP of Television Research at the late, great Bozell ad agency, I released my first report on median age, which helped change the way TV was measured and how some networks
branded themselves. In this week’s edition, I recall how I was sitting in the office of my friend, mentor, and boss, the late, great media research guru, John McSherry, and wondering why TV time was
still being sold based on broad demographics such as 18-49 and 25-54, when Nielsen had recently made narrower “building-block” demographic segments available.

Instagram will begin testing ads in the Instagram Shop tab Monday (Aug. 9). The test is limited to advertisers in the U.S., with participating brands including Away, Boo Oh, Clarepaint, Deux and Donni Davy. Ads will appear on the homepage for the Instagram Shop tab, and clicking on them will bring users to a product…

It’s little surprise that programmatic advertising underwrites lots of nefarious activities, including ad fraud, organized crime and publishers of misinformation. But who knew it was all being funded
by legitimate advertisers? NewsGuard did.

Trust in Joe Biden’s media brand has slid from his initial post-election bounce, but remains above water with more than half of Americans surveyed this month by Brand Keys indicating they trust his
brand.

GroundTruth now lets marketers target ads through its large weather sensor networks using conditions and parameters such as temperature, wind, UV index and alerts. CTV ads will be targeted based on
weather and forecasted conditions powered by more than 10,000 weather stations.