Consumers have learned to expect certain information from retailers when shopping online: 360-degree product shots, detailed size charts, and a transparent shipping and return policy are typical. Ana Kannan, CEO and co-founder of online luxury retailer Toward, believes the environmental impact of fashion and beauty products should be just as accessible. Kannan designed her platform…
Havas Promotes Ol Janus to Lead Data Globally Within CX Division
Advertising agency Havas is strengthening its customer experience (CX) division with the appointment of Ol Janus to the newly created role of global head of data. Reporting to Havas creative global chief strategy officer Mark Sinnock, Janus takes on his new global role at Havas CX having previously held the title of group head of…
‘We Mucked Up’: Deodorant Brand Fussy Apologizes to Unilever for Misleading Ads
Fussy, the refillable deodorant startup brand, has apologized to British consumer goods producer Unilever and its chief executive Alan Jope following its rollout of online ads comparing the two companies. In the apology, Fussy admitted that some could have found the ads to be “misleading.” The plant-based deodorant brand, founded by former Grey creatives Matt…
Will Streaming TV Usage Equal Linear TV By Next Year?
Consumers no longer distinguish media — linear TV, streaming, or otherwise.
WhatsApp: How to Mark Photos and Videos as ‘View Once’
WhatsApp added an optional “View Once” setting to its in-application camera, which allows users to send photos and videos in chats that can only be viewed a single time. Users can manually turn this View Once setting on for each photo or video they share in a chat if they want the limitation to be…
Facebook Dating Adds 3 New Features
Facebook Dating added some more arrows to Cupid’s bow with the introduction of three new features, as well as a game show on longform video destination Facebook Watch. The social network said use of Facebook Dating’s Virtual Dates feature, which enables people to video chat with their matches, rose by more than 50% since the…
Time For Another Rant: Dear Digital D2C Marketers
A couple of issues require your attention — because, frankly, they should no longer occur, given today’s technology and a few decades of experience.
Academic Study Shows European Startup Investments Diminished In The Wake Of GDPR
Investment in European startups has dropped by 36% compared to American or other global startups since the rollout of GDPR. At least, that’s what the data shows in a report published in the academic journal Marketing Science this month. The new report, titled “The Short-Run Effects of the General Data Protection Regulation on Technology Venture… Continue reading »
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Havas Appoints Janus Global Head Of Data For Havas CX
In this new role, Janus has been charged with leading and developing data products and services across the entire Havas CX global network.
How Duncan Hines Baked Consumer Data Into ‘Keto-Friendly’ Cake
Most customers don’t associate Duncan Hines with the strict, low-sugar keto diet–yet. The company, which is best known for its boxed baking mixes, has its consumer insights team working to change that. The Conagra Brands-owned label launched “keto-friendly” microwavable cake mix cups in June 2020 and yellow cake and brownie mixes in March. Keto-friendly frosting…