Month: August 2021

National TV ad minutes per hour grew by 6% in Q2 this year over the year before — the sharpest quarterly spike in years — partly due to “a more normalized schedule,” the report says, coming out of
the pandemic period where advertisers were cancelling or shifting media buys to other periods. But systemic low viewership issues were also a factor.

A new family competition show premiering this weekend might be the first show in TV history that has been adapted from somebody’s “antics.”

Plus: The man behind the cryptographic technique, the danger in calculating risks, and fries worth a small fortune.

Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Kate Watts, CEO of creative consultancy Long Dash, vouches for an ethnographic approach to data collection and analysis. Below, in her own words, she shows how this strategy can make…

A U.K.-based charity is working with tattoo artists to recognize and combat human trafficking. Medaille Trust, a charity that supports survivors of human trafficking and modern slavery, is trying to raise awareness of this problem within the U.K., where there are an estimated 136,000 victims. More than 40 million people around the world are estimated…

The art of Karate is at a crossroads in its home country of Japan. With Tokyo playing host to the Olympic Games and Karate featuring as one of the sports for the first time, there was added pressure for the national athletes to perform strongly in this field, however, the gold medals were picked up…

Toilet paper and paper towels remain the most coveted items, as U.S. media coverage of recent major crisis events has driven Americans to stockpile products they might not otherwise have.

Advertisers are spending $2.6 billion a year on websites that publish false information such as “anti-vaccine myths, election misinformation” while undermining support for credible journalism, a study
finds.