Month: August 2021

The arms race to acquire subscribers for streaming services is well underway. ViacomCBS’s total streaming subscribers jumped 6.5 million, for a total of 42 million subscribers across Pluto TV, Showtime OTT, BET Plus and Paramount Plus, which launched an ad-supported version in June. ViacomCBS has a goal of reaching 65 million to 75 million global… Continue reading »

The post ViacomCBS Plots Streaming Expansion With Sky Deal In Europe appeared first on AdExchanger.

The farm-equipment giant is buying Bear Flag Robotics, which makes autonomous tractors, marking its second big tech buy in four years.

As beauty brand holding company Underlining’s third anniversary approaches, it’s holding close to its startup origins by bringing on Amanda E. Johnson as chief marketing officer to refine its identity and three makeup and skincare subsidiaries. Johnson joins Underlining from her role as COO of Mented Cosmetics, a Black women-owned company that bills itself as…

Twitter Spaces is giving more people a voice at the virtual table. The social network said in a tweet Thursday that sessions on the Clubhouse clone feature can now include one host, two co-hosts and 10 speakers. Co-hosts can aid with tasks such as inviting speakers, managing requests, pinning tweets and removing participants. making it…

Reese’s campaigns of the past have frequently courted pop culture (and memes) in a playful way, but here’s one that might activate the next generation of music producers. In one of Reese’s cleverest moves, the confectioner has debuted a trio of limited-edition Reese’s Puffs cereal boxes that transform the breakfast table into an impromptu studio….

YouTube revealed the nearly 50 independent journalists who will participate in its Creator Program and the more than 40 digital-first newsrooms that will take part in its Sustainability Lab initiative. The Google-owned video site sad in a blog post Thursday that collectively, participants in the two programs represent 25 countries, speak nearly 20 languages and…

Though many experts agree that the health benefits of disconnecting and spending time outdoors are significant, it can be easier said than done. For Black healthcare providers, creators and activists, taking that time to rest and recuperate can be a challenge in and of itself. Teaming up with marketing platform Mailchimp and author, speaker and…

The role of the CMO has drastically changed over the years. What started out as being responsible for all marketing activities in an organization has evolved; today’s CMO must lead the charge in shepherding brands and companies through turbulent times, work collaboratively within the C-Suite, and set the example for the entire organization. Over the…