After testing Facebook Reels last month with a small percentage of Android and iOS users in the U.S., the social network is officially rolling out the feature Wednesday for all Android and iOS users in the U.S. Short-form Reels videos debuted on Instagram in the U.S. in August 2020. Reels on Facebook can be found…
Coca-Cola Debuts First New Global Brand Position in More Than 5 Years
Coca-Cola, both the brand and the company, has been dealing with a lot lately. First, the business is reviewing its creative and media accounts to “fundamentally transform and dramatically improve the effectiveness and efficiency of our marketing investments,” a Coca-Cola spokesperson told Adweek in December, when the news surfaced. The company is also shedding multiple…
Netflix Acquires Video Game Developer to Further Gaming Ambitions
After signaling to investors last quarter that it was in the “early stages” of an expansion into video games, Netflix is making its ambitions official by acquiring a video game studio. Top line The streaming giant said Tuesday that it is acquiring Night School Studio, an independent video game developer best known for its critically-acclaimed…
Former Coca-Cola Music Head Joe Belliotti Named CEO of MassiveMusic NA
MassiveMusic, the sonic branding company that was recently acquired by music licensing platform Songtradr, has hired Joe Belliotti as CEO of MassiveMusic North America. Belliotti is the former head of global music at the Coca-Cola Company. The global creative music agency, which helps top brands become more strategic and effective through music and sound, gains…
Discord: How to Change Your Text-to-Speech Rate on Desktop
Discord introduced a Text-to-Speech speed slider that allows users to manage the speed at which text is read to them. By default, this speed slider is set to 1.0, but users can make the speech faster or slower, depending on their preference. Our guide will show you how to change your Text-to-Speech rate within the…
Instagram: How to Use the Astrology Chat Theme
An Astrology chat theme was released in the Messenger From Facebook and Instagram applications, which allows users to add planets, stars and constellations to their chat backgrounds. Our guide will show you how to use the Astrology theme in the Instagram app. Note: These screenshots were captured in the Instagram app on iOS. Step 1:…
Working in a Family Business Can Be the Start of a Beauty(ful) Success Story
To the aspiring children of immigrants out there working at the local family business, your hard work could be setting the stage for a beautiful success story. Take self-made millionaire beauty mogul Toni Ko as a leading example. Ko came here from Korea at the age of 13. Growing up working at her parents’ retail…
Why Madison Avenue Will Be Clenching Its Fists And Grimacing ‘Newman!’
In a series of B2B spots for Cheetah Digital, “Seinfeld” actor Wayne Knight will walk you through the merits and pitfalls of zero-, first- and third-party data.
ViacomCBS Taps VideoAmp As Alternative Currency Provider
VideoAmp is getting its shot to take on Nielsen. ViacomCBS tapped the measurement company to guarantee media buys. VideoAmp will measure TV campaigns based on traditional age and gender demographics for linear TV. It will also guarantee advanced audiences. The move marks yet another shift away from the industry’s reliance on Nielsen as the dominant… Continue reading »
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Quartz Launches ‘Obsession’ Podcast, Its First in Three Years
The business analysis publisher Quartz announced the launch of its newest podcast on Wednesday, a free, weekly product called Obsession that will premiere Oct. 12. Based both on its signature Obsession newsletter and the Quartz habit of structuring its content into verticals called Obsessions, the 20-minute podcast will explore one object or idea, such as…