Anna Lundstrom’s passion for creativity and crafting experiences of the highest standard has been a red thread throughout her career. Her first taste of Nespresso came almost 15 years ago, working with global communications firm Weber Shandwick in her hometown of Geneva, Switzerland, and she was later invited to join the in-house PR team for…
Roku Rescues Cancelled Zoey’s Extraordinary Playlist, Ordering Holiday Movie
Another canceled NBC show has been rescued by a streamer. Roku is ordering a two-hour movie continuing the story of the musical drama Zoey’s Extraordinary Playlist, marking the platform’s first greenlit film for The Roku Channel beyond the Quibi library it acquired last January. The connected TV company will bring back the original cast in…
Locast Claimed To Offer A ‘Public Service,’ But A Judge Disagreed
The TV networks and the judge believe Locast was just another TV player looking to nudge itself into the TV world. A federal judge ruled Locast violated TV networks copyright.
Streaming Ads Twice As Likely To Be Deemed Relevant Than Linear TV Ads
Half of U.S. consumers say they prefer using use AVOD services to reduce or eliminate video subscription fees, finds new survey.
You Down With OTT? The MRC Says It’s Now CTV
The Media Rating Council (MRC) may have stripped Nielsen of its National and Local TV accreditation last week, but it also made another significant announcement: It is now defining over-the-top as connected TV. The MRC issued final measurement guidelines on August 30 for CTV. The guidelines, first established with the IAB in 2018 in order… Continue reading »
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Hybrid Working Shouldn’t Include Mandated Office Attendance, Says R/GA UK Managing Director
Early in the Covid-19 lockdowns, questions of “returning to the office” typically revolved around proposed dates and mask protocols. But as the pandemic has continued through its second year, the nature of work has become a highly complex and potentially volatile topic at companies around the world. For many organizations, it’s no longer about a…
Why A College Athlete Ruling Is A Slam Dunk For Influencer Marketing
Now, through brand endorsements, promotions, and their virtual personalities, college athletes are able to make money on their own.
Planet Fitness Introduces the ‘Fitfluencer’ You Absolutely Shouldn’t Follow
Though some may be blessed with Herculean discipline, many of us need an extra push in our pursuit for better health. These days, there is no shortage of “fitspiration” available throughout all manners of social media, from Pinterest boards to lifestyle blogs. Influencers, however, hold a special amount of power among burgeoning fitness fans, fueling…
