The number of global gamers reached 2.7 billion in 2020 as the global pandemic–and the arrival of 5G–contributed to the surge of players. 5G is poised to be a literal game-changer for the mobile gaming industry, and it’s already started to create new opportunities for both developers and advertisers. Yvette Martinez-Rea, vice president of partnerships…
Creating a Winning Brand Presence in the Metaverse: Insights From Vans and Roblox
Millions of people enter the metaverse daily for a wide range of reasons, from socializing to learning, shopping, entertainment and even to experience new destinations. For brands, the metaverse offers a prime opportunity to connect and engage with fans globally, grow their audiences, and test products, campaigns and initiatives, while pushing the boundaries of creativity…
Meet Colombia’s First Women’s Professional Esports Team
Though women make up roughly half of the gamers in Latin America, only 3% of professional gamers are women. Gender inequality in pro eSports is an ongoing conversation and based on the increase of gaming advertising and events geared towards girls and women, brands are beginning to take notice. In a market that relies on…
AB InBev Names Benoit Garbe New US CMO
Anheuser-Busch InBev is moving chief strategy officer Benoit Garbe into the CMO’s office at a time when everything from the company’s portfolio to its C-suite is in flux. Benoit succeeds current CMO Marcel Marcondes. After four years in the CMO role, Marcondes was credited with growing AB InBev’s Michelob Ultra to No. 2 in the…
Bloomberg Media Hires Colm Murphy as Global Head of Strategy
Bloomberg Media announced in an internal memo this morning that it has hired Colm Murphy as its new global head of strategy, a role that takes effect next Monday. Murphy comes to Bloomberg Media from The&Partnership and its sister media agency, m/SIX, where he served as chief strategy officer. He is filling a position that…
Molson Coors’ Secrets to Successful Sports Fantasy Gaming Partnerships
The online daily fantasy sports gaming market is expected to be worth $40 billion by 2033–presenting a tremendous opportunity for brands. As more states legalize daily fantasy sports betting and it becomes more prevalent on digital platforms, how can brands navigate new collaborations and deliver optimal experiences for their audience? Brad Feinberg, vice president of…
It Will Be ‘The End’ for LinkedIn Stories Sept. 30
Twitter recently found that not all that glitters in the stories format is gold, shutting down its Fleets feature Aug. 3, and professional network LinkedIn came to a similar conclusion last week, revealing that LinkedIn Stories will be history as of Sept. 30. LinkedIn introduced Stories for its members in September 2020, as part of…
What El Salvador’s Bitcoin Experiment Looks Like | WSJ
Verification Process Tweaked for Facebook, Instagram
Facebook revisited the verification process for both the flagship social network and Instagram, and the company found that there was some confusion among people about the purpose of verification, how accounts get verified and whether verification affects how those accounts are treated on both platforms. The social network said in a blog post last week…
Yahoo Brand In the Know Launches a New Style Vertical Focused on Shoppable Commerce
This morning In the Know, a Yahoo title geared toward Gen Z and millennial audiences, announced the debut of its third section, In the Know Style, a fashion and beauty vertical that will feature original shoppable content. In the Know, which Yahoo launched in 2017 as a social video experiment and expanded into a publisher…